How to Use my Pass at this attraction

On arrival at the world of wonder that is Alton Towers Resort, head straight to the admissions gate, extract the little fob of FUN that is your Merlin Annual Pass, and use it to enter the attraction.

Head straight to admissions to gain access into the attraction with your Pass. Throughout the day use your Merlin Annual Pass to enjoy up to 20% off shopping and dining at selected shops and resturants as well as up to 20% off Hotel stays. As a Merlin Annual Passholder take advantage of the Waterpark with 20% off the entry price. Please note this must be booked in advance by calling 08444 77 4444 (lines open 9am-5pm daily. Call cost 13 pence per minute plus your network charges)