Great discounts on bulk purchases

Merlin Annual Passes are the UK's most incredible incentive and the perfect way to attract more customers. Save money with bulk purchases of Standard or Premium Passes -  ideal for bonuses, incentive schemes or competition prizes. If you're running a promotion, campaign or prize draw - or if you simply want to boost your sales – the lure of 12 months’ of AWESOME at over 30 of the UK's top attractions could just do the trick.

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To get more information about our corporate passes, please fill in the form below and we will get in touch



Merlin Annual Passes - making incentives even more powerful

We have helped a number of leading companies generate new business, drive sales and improve customer and employee loyalty. So whatever your precise needs, we're confident that the Merlin Annual Pass is the answer.

All prices are per person and include VAT. Prices are only available off of NEW pass purchases and cannot be used in conjunction with any other discounted rate. 

Order Quantity Standard Individual Standard Family Premium Individual Premium Family
Full Price (price per person) £179.00 £139.00 £229.00 £189.00
10-99 Save 15% (price per person) £152.15 £118.15 £194.65 £160.65
100-199 Save 20% (price per person) £143.20 £111.20 £183.20 £151.20
200+ Save 25% (price per person) £134.25 £104.25 £171.75 £141.75

As if by magic!

  • Increase sales / awareness from Merlin's wizards

  • Online presence of our Wizards' Rewards areas

  • Advertising in our e-mail marketing

Merlin Entertainments plc, and the wider Merlin Entertainments Group, would like to use your personal data (including your contact information, postcode, device data, and purchase data) to keep in touch with personalised email and SMS updates about our magical attractions, hotels and the amazing offers we have available. To see a list of the attractions we will be telling you about and a note of the companies in the Merlin Entertainments Group, please click here.

For more information about how we manage your personal data, please read our Privacy Policy. To change your preferences or to stop receiving direct marketing emails from us, you just need to click the link at the bottom of our emails.

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