Skip to main content

Go back to blog

Unlock epic savings in the Merlin Annual Pass Black Friday sale!

  • Monday November 8th 2021
  • Merlin Annual Pass
  • Sale

Attraction Websites

It’s that time of year where we’re all eagerly anticipating the awesome discounts that’ll be up for grabs this Black Friday! When there are so many magical adventures in store, we don’t believe in keeping you waiting – that’s why we’re launching our Black Friday savings a little earlier. That’s right, you can now lock in a year of EPIC at the UK’s top attractions for the very best price in our only sale this year!

With a Merlin Annual Pass, you’ll take on world-beating rides at Alton Towers Resort and THORPE PARK Resort, visit amazing animal worlds at our SEA LIFE Centres and Chessington World of Adventures Resort and take flight over London’s iconic skyline on the London Eye! You can check out all the awesome attractions included in a Merlin Annual Pass here.

If these sounds like adventures you just can’t wait to unlock, then there’s no time to waste! Treat yourself to a little bit of extra magic this Black Friday and save up to £60*! Secure mega savings on the Discovery, Gold and Platinum Pass with prices starting at just £69** in our Black Friday sale. Read on to find out about the awesome benefits each pass unlocks.

Attraction Websites Image Discovery

You can now save £20 on our no-frills pass – the Discovery Pass – this Black Friday! This off-peak pass unlocks over 200 days access to the UK’s biggest attractions for the smallest price of just £69 in our sale. You’ll only need to visit our attractions twice to get your money’s worth (…what a bargain!). So, if you’re someone who is happy to forgo the bells and whistles of our more expensive passes, such as extra discounts and access on the busiest days, this off-peak pass could be the right choice for you!

🗸 Digital pass

🗸 Over 200 days access

🗸 Off-peak pass

✕ Visit on school holidays and bank holidays

Please check the restriction dates before purchasing a Discovery Pass.

Buy now

Attraction Websites Image Gold

Secure our bestselling pass Gold Pass for £169!

This Black Friday, if you choose to lock in our bestselling pass – the Gold Pass – you’ll save a massive £50! This awesome pass unlocks 345 days access† to Britain’s most thrilling and awesome attractions, excluding our busiest days. Plus, you’ll get your hands lots of exciting perks like FREE parking, 20% off food and drink and Fastrack vouchers! Check out the fantastic perks you receive as a Gold Passholder:

  • Digital and physical pass (includes exclusive lanyard and pop badge)
  • 344 days access †
  • FREE parking
  • Three £5 off Fastrack vouchers
  • 20% off shopping and dining
  • Family and friends discounted tickets
  • Up to 50% off short breaks with Merlin Holiday Club

Please check the restriction dates before purchasing a Gold Pass. 

Buy now

Attraction Websites Image Platinum

A huge £60 saving on the Platinum Pass!

If you’ve got an insatiable appetite for adventure, treat yourself to our top tier pass – the Platinum Pass – just £239 in our Black Friday sale. There are no blackout dates with this pass (excluding paid events), so you can experience more fun, more memories and more amazing WOAH-ments all year-round. Along with all the awesome perks the Gold Pass unlocks, you’ll also receive Share the Fun vouchers, so your friends can join you on your magical Merlin adventures for the very best price!

The Platinum Pass unlocks loads of EPIC benefits including:

  • Digital and physical pass (includes lanyard and pop badge)
  • 364 days access †
  • FREE parking
  • 20% off shopping and dining
  • Family and friends discounted tickets
  • Up to 50% off short breaks with Merlin Holiday Club
  • Six £5 off Fastrack vouchers
  • Three Share the Fun vouchers


*£60 off saving based on sale price of £239 for Platinum Pass, usually £299.

**Price based on the Discovery Pass.

† Excluding paid events.

Buy now