Up to 50% off Bear Grylls Adventure

Grab up to a 50% discount with your Merlin Annual Pass.

Try something new at The Bear Grylls Adventure Birmingham. Choose your challenge: iFLY, Dive, High Ropes, Archery, Escape Rooms, Shooting, Snorkel and Climb and. All with FREE unlimited access to the Royal Marines-inspired Assault Course.

No matter which experience you choose, your Adventure Guides will inspire you, encourage you and support you through each step of your journey so you can push your limits and reach new achievements with each experience. Adventure is for everyone, and each experience offers opportunities to try something new at this world’s first attraction.

Escape the ordinary and experience the awesome at The Bear Grylls Adventure, located at Birmingham’s NEC.

Merlin Annual Passholders will receive up to a 50% discount on any experience. All Passholders must pre-book to guarantee entry and availability of additional activities. 

Passholders are entitled to the 20% discount on food, drinks and gifts from the food outlets and gift shop. 

You must ensure to have your valid Merlin Annual Pass with you on arrival to the attraction, along with your booking details.

Buy your Merlin Annual Pass today!

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