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New Passes Enjoy a year of EPIC from just £69 in our sale!
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Renewals Get your Exclusive Renewal Discounts Here
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Passholder Prebook Hub Book Your Attraction Visits Here

Year of EPIC Sale Now On!
Treat your family to a year of EPIC rides and events at the best British attractions for less! Visit again and again from just £69

Our Attractions
A Merlin Annual Pass is your passport to Britain's biggest and best days out. Your Pass includes awesome attractions including Alton Towers Resort, LEGOLAND® Windsor Resort, SEA LIFE centres, The London Eye and much more!

Exclusive Perks & Discounts
A Merlin Annual Pass unlocks a world of awesome discounts and offers across our attractions, selected partners and save on short breaks with the Merlin Holiday Club!

Partner Discounts
Get exclusive discounts with selected partners, including Hard Rock Cafe, Frankie & Benny's, The AA, Chiquitos and many more!

What is a Merlin Annual Pass?
A Merlin Annual Pass is the ultimate passport to a year of epic togetherness at the UK’s BIGGEST and best attractions!
Get year-long access to Britain’s most thrilling and awesome experiences, plus exclusive discounts and perks.

Our Attractions
From aquariums to theme parks, dungeons to historic buildings, we have a huge variety of attractions for the whole family to enjoy.
Please note some of our attractions operate seasonally and day to day opening times do vary per attraction. Please check the attraction website for full details.
Just Some Of Our Magical Attractions





We’ve had Merlin Annual Passes for many years now. It’s a great excuse to get out of the house and spend some quality family time and the kids LOVE the rides Merlin has to offer. There’s such a variety of attractions to keep us all entertained. This year we’ve managed a trip to the Blackpool and London attractions, as well as many theme parks. We love our Merlin Annual Passes and couldn’t imagine entertaining the kids without them!