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Everything to know before you get your Merlin Annual Pass!

Thinking of buying a Merlin Annual Pass? Good choice – because a Merlin Annual Pass is your passport to the biggest and best attractions in the UK. We’re talking about theme park resorts like Alton Towers and Thorpe Park, aquariums, iconic landmarks such as the London Eye and The Blackpool Tower, and even a medieval castle!  

But before you buy your Merlin Annual Pass, here are some important things you need to know…  

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What’s included?

Your Merlin Annual Pass gets you access to attractions – but of course only when they’re open! While a lot of our attractions are open year-round (except Christmas and New Year’s Day), a lot of our theme parks close for winter maintenance. So, make sure you look up opening dates and times before you buy your Pass.  

The full list of attractions you can get into*:  

  • Alton Towers Resort  
  • Cadbury World 
  • Chessington World of Adventures Resort 
  • LEGOLAND® Discovery Centres  
  • Madame Tussauds  
  • Peter Rabbit™: Explore and Play!  
  • SEA LIFE Aquariums 
  • Shrek’s Adventure! London 
  • The Bear Grylls Adventure Centre  
  • The Blackpool Tower and Ballroom  
  • The Dungeons  
  • The LEGOLAND® Windsor Resort 
  • The London Eye 
  • Thorpe Park  
  • Warwick Castle 

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Keeping up to date

We have loads of exciting things going on for Passholders from competitions, new perks and discounts to Passholder Days! So that you don’t miss out on all the latest news, make sure you check out the Passholder Hub and sign up to our Passholder newsletter. The newsletter gives you access to exclusive news and discounts you can’t find anywhere else. PLUS, you can follow us on Facebook, X, Instagram, and TikTok, and check out our blog for Passholder top tips and inspiration! 

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How to use your pass

All attraction visits must be pre-booked when you want to visit. There are currently two ways you can pre-book.  

  1. Using the pre-book portal. Simply register for an account, add your Pass details, and then get booking! Platinum Passholders can have up to 6 bookings per attraction at any one time. Other Passholders may have up to 3 bookings for each attraction at any one time. Need further information? Check out our handy guide!  
  2. Booking through the attraction website. It’s possible to prebook on the attraction website, although we recommend using the portal to keep all your bookings in one place. To learn how to book through the attraction website, you can watch this short video here.  
Alton Towers Hotel

Short break savings with Merlin Holiday Club

The Merlin Holiday Club** is your exclusive Club that helps you continue your epic adventure into a magical Merlin short break at one of our five fantastical Resort Theme Parks. From exclusive first access to great deals at our incredible themed hotels to the latest offers and savings throughout the season, the Merlin Holiday Club is your key to unlocking the very best hotel rates every time! Learn more about epic short-break savings here. 

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Coca-Cola Freestyle Platinum Merlin Annual Pass exclusive lanyard

Exclusive Passholder Perks

As a Merlin Annual Passholder you gain access to loads of exclusive perks and discounts***! Gold and Platinum Passholders unlock free parking at our resort theme parks, up to 20% off shopping and dining at our attractions, Fastrack discount vouchers, 50% off family and friends’ tickets and discounts on magical short breaks with Merlin Holiday Club! Check out the exclusive Passholder extras you definitely won’t want to miss here. 

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*Please remember that entry is always subject to availability, so when booking a small attraction, it’s best to book in advance to guarantee entry – especially when you want to visit during school holidays, bank holidays, and when theme parks are closed for maintenance.  

**Merlin Holiday Club discounts are not available for Merlin Discovery Passholders.

***Not all pass types unlock perks and discounts. Please check the website for details.