Spend a day or two on the Southbank
London's Southbank is always buzzing and there's plenty to do. There are four Merlin attractions just across from the Big Ben and Westminster Bridge.
A day spent here could see you taking flight over the city on The London Eye and visiting the SEA LIFE London Aquarium; home to one of Europe's largest collections of global marine life.
You could also live and breathe the cities darkest history at the London Dungeon or you could also step into and star in your own hilarious misadventure with Shrek and his DreamWorks® friends at Shrek's Adventure! London.
Discover a world of famous fun at Madame Tussauds London
No trip to London would be complete without a visit to one of the city's most famous attractions.
The biggest decision you'll need to make is who do you want a selfie with first!
Don't forget you can pre-book your entry online.
Make the most of your Passholder Discounts
50% discount on the London Eye River Cruise
Passholders can enjoy the 40 minute circular sightseeing cruise on the River Thames with fascinating live commentary presented by trained guides, with 50% for Passholders.
10% off London Big Bus tickets
We have partnered with Big Bus London to make your days out in London even more awesome by showcasing the very best of the city with an exclusive Merlin Passholder discount. Discover the sights and sounds of London including Buckingham Palace, Big Ben and St Paul’s Cathedral.
Kids Eat Free at the Hard Rock Cafe London
The perfect place to treat the family; from the Headliners to the Remix, there's something for every little Rock Star on our kids menu. Let the kids choose the playlist, while you sit back and relax (and maybe enjoy a Signature cocktail!).