Skip to main content

Go back to blog

Passholders Guide to Blackpool in 2023

  • Friday May 12th 2023
  • Merlin Annual Pass

The Blackpool Tower at sunset

Blackpool is one of the most popular seaside destinations in the UK with an abundance of incredible attractions to cater to all ages and interests. From the famous Blackpool Tower to the sandy beaches and vibrant nightlife, there are plenty of reasons to add Blackpool to your 2023 holiday plans! In this blog we’ll do a run down on the attractions and perks available to you.  

Attractions included with a Merlin Annual Pass


The Blackpool Tower

When Blackpool Tower first opened in 1894 it was the tallest man-made structure in the British Empire! Standing at 518 Feet tall the attraction now boasts the Blackpool Tower Eye, the Circus, their famous ballroom, and The Blackpool Dungeon.

Mother Daughter 2 Tower

The Blackpool Tower Eye allows Passholders to get 380ft into the sky with panoramic views including the Irish Sea and the famous promenade. For the brave you can also walk out onto the glass viewing platform, or you can learn about Blackpool’s history in the 4D cinema.  From the 29th of April until the 5th of November you can also experience the Tower Top Garden, with the floral wonderland changing each season. 

Blackpool Circus Clown 1

For those wanting to be wowed and entertained it’s recommended that you also check out the Circus! This 2-hour spectacle (+20-minute intermission), filled with rich heritage and jaw-dropping acts, is an experience suitable for all ages. Passholders can visit the circus for just £5 per person, or if you’re willing to take a chance you can gain entry for free on the day if there’s space available.


If you’re looking for music in a spectacular setting you should also visit the magical Blackpool Tower Ballroom. It’s not only free to Passholders, but it’s perfect for relaxing and soaking up the atmosphere. Passholders can also get an Afternoon Tea for £14.95 pp.

Suitability: All Ages

Book Your Trip

The Blackpool Tower Dungeon

The Blackpool Dungeon is an entertaining and educational experience bringing together an amazing cast of theatrical actors, special effects, stages, scenes, and rides. For anyone who has visited a Dungeon previously and is wondering whether this one will be similar… the answer is sort of! The Blackpool Dungeons boasts the same iconic humour, wit and performances as the other Dungeons, but some of the shows are tailored to the 1000 years of history in Blackpool.

Blackpool Dungeons

Average time in attraction: 90 minutes

Suitability: 10+

Enter the Dungeon


Dive in and discover over 2,500 species in 9 different zones! From sharks, octopus, and clownfish to poison dart frogs and piranhas, you can learn about life under the ocean without ever getting wet.

Sea Life Blackpool Rockpool

Attraction Location: Blackpool Promenade

Average time in attraction: 2 hours

Suitability: All ages

Dive In!

Madame Tussauds

The world-famous attraction can be found on the Blackpool promenade and boasts being the first Madame Tussauds attraction to unveil and host the new King Charles III figure. This immersive attraction hosts tv talent, pop starts, MARVEL SUPER HEROES and more!

Madame Tussauds Blackpool Header

Attraction Location: Blackpool Promenade

Average time in attraction: 90 minutes

Attraction Suitability: All ages

Step into the Spotlight

Peter RabbitTM: Explore & Play

Designed with younger children in mind, this adorable attraction brings the story of Peter Rabbit™ to life in an interactive multi-sensory way. Young explorers are encouraged to use rabbit-like skills and complete challenges located in themed zones throughout Peter’s world. Complete all the challenges in this 45-minute-long adventure and you’ll get the chance to join the Secret Treehouse Club, unlocking your treehouse badge!

Peter Rabbit

Attraction Location: Blackpool Promenade

Average time in attraction: 45 minutes

Suitability: Young children

Hop into the Attraction

Attractions with a Passholder Discount

The Gruffalo & Friends Clubhouse

Brand-new and opening in May, Passholders can run wild in the world of their favourite stories! Adapted from some of the UK’s most loved children’s stories by Julia Donaldson and Axel Scheffler, Passholder’s little adventure-seekers will come face to face with beloved characters from The Gruffalo, Zog, The Snail and the Whale and more!

Gruffalo Kv

There are 6 magical zones in the attractions where children can play, explore, and immerse themselves in the Gruffalo story.

  1. Deep Dark Wood Adventure Play
  2. Deep Dark Wood Soft Play
  3. Room on the Brook Toddler Play
  4. Gruffalo’s Child Sensory Room
  5. Zog’s Dragon School Challenge
  6. The Snail and the Whale Seaside Play

Attraction Location: Blackpool Promenade

Passholder* Entry Price: £4.50

Average time in attraction: 1 hour

Suitability: Young Children

*Discount not included with Discovery Pass.

Book Your Visit