Take a trip to London

Spend a day or two on the Southbank

London's Southbank is always buzzing and there's plenty to do. There are four Merlin attractions just across from the Big Ben and Westminster Bridge.

A day spent here could see you taking flight over the city on The London Eye and visiting the SEA LIFE London Aquarium; home to one of Europe's largest collections of global marine life.

You could also live and breathe the cities darkest history at the London Dungeon or you could also step into and star in your own hilarious misadventure with Shrek and his DreamWorks® friends at Shreks Adventure!


Discover a world of famous fun at Madam Tussauds London

No trip to London would be complete without a visit to one of the cities most famous attractions.

The biggest decision you'll need to make is who do you want a selfie with first!

Don't forget you can pre-book your entry online.

Make the most of your Passholder discounts in London

10% off London Big Bus tickets

We have partnered with Big Bus London to make your days out in London even more awesome by showcasing the very best of the city with an exclusive Merlin Passholder discount. Discover the sights and sounds of London including Buckingham Palace, Big Ben and St Paul’s Cathedral.

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50% discount on the London Eye River Cruise

Passholders can enjoy the 40 minute circular sightseeing cruise on the River Thames with fascinating live commentary presented by trained guides for just £6.75 with your 50% off Passholder discount.

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20% off at Planet Hollywood

Eat, drink and feel famous at Planet Hollywood, the world’s only dining experience inspired by the glamour of Hollywood, it’s London restaurant being the perfect venue for pre-or post theatre dining. Show your Merlin Pass to get your exclusive discount.

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20% off at The Rainforest Cafe London

Rainforest Cafe is a unique, unusual, exciting themed restaurant in the West End’s Piccadilly Circus, the only one of its kind in the UK. Just show your Merlin Pass to get your 20% off food any day of the week!

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