Upcoming Terms & Condition Updates

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

4.2 The Platinum Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to Secondary Attractions, Experiences and Events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant Secondary Attraction, Experience, Event or service. Any applicable charge will be displayed before you confirm your booking or purchase. 

For the avoidance of doubt, Secondary Attractions, Experiences and Events including those which may be operated by Merlin or third parties, are hosted within (or in connection with) the main attractions and may be excluded from Merlin Annual Pass admission, and may requiring the purchase of a separate ticket, reservation and/or payment of an additional charge. Such attractions, experiences and events may include seasonal and special events, concerts, after-hours events, premium experiences, attraction add-ons, themed entertainment, mazes, water-based attractions, adventure activities and any other attractions, experiences or events designated by Merlin from time to time. 

5. Exclusions and Restrictions 

5.1 The Platinum Pass will not guarantee immediate entry to any attraction or any event at any time. At attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot online or pre-book their entry in advance online in order to access the attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of individual (eg based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook. When any Passholder has booked a timeslot (irrespective of Pass type), the attraction may ask such Passholder to leave the attraction at the end of their allocated timeslot. 

5.2 Platinum Passholders are entitled to up to six active pre-books, per attraction, at any one time. 

5.3 A Platinum Pass entitles the Passholder to purchase up to five discounted entry tickets for family and friends per participating attraction per visit (excluding separate ticketed attractions, experiences and events). The Passholder must be present on the day of the visit and present a valid Platinum Pass when collecting or using such tickets. Discounted tickets will be offered at the discount rate advertised by Merlin at the time of booking and must be booked at least 24 hours before the intended visit date. 

Discounted tickets are subject to the applicable attraction's entry conditions and operational requirements, including any age, height, supervision, health and safety, or capacity restrictions in force at the time of the visit. Discounted tickets are only available while admission capacity remains available for the relevant attraction, date and time and may not be available if general admission tickets have sold out. 

Further information about the Friends & Family benefit can be found at https://www.merlinannualpass.co.uk/passholder-hub/perks/friends-and-family. 

5.4 A Platinum Pass is only valid for standard London Eye tickets. A Platinum Pass may not be used for any of the following (without limitation): 

(a) Admission on to the London Eye River Cruise; 

(b) Pre-booked capsules; 

(c) Private capsules; 

(d) Civil ceremonies or weddings; 

(e) Champagne Experience; 

(f) Themed seasonal tickets; or 

(g) Packages, such as restaurants, hotels, theatre and combination tickets. 

5.5 Platinum Passholders are entitled to free standard car parking at Chessington World of Adventures Resort, Alton Towers Resort, LEGOLAND® Windsor Resort, Thorpe Park and Warwick Castle. Merlin reserves the right, acting reasonably, to change the list of attractions where free standard car parking is available upon written notice to Platinum Passholders. For the avoidance of doubt, parking fees will apply at those attractions not listed above for Platinum Passholders. 

5.6 Each Platinum Passholder will receive with their Platinum Pass three Share The Fun vouchers ("Share The Fun Voucher") which can be used for entry at any of the Attractions. Share The Fun Vouchers are subject to availability, a maximum of three Share The Fun vouchers can be used to gain discounted entry per Platinum Pass. Share The Fun Vouchers are valid for use only during the lifetime of the Platinum Pass they are issued with. For the avoidance of doubt, this means that the Share the Fun Vouchers must be used within one year from the date of purchase of the relevant Platinum Pass. Share The Fun Vouchers are valid for Standard entry only, do not include additional attractions such as (but not limited to) the Castle Dungeon at Warwick Castle, and cannot be used during special events such as (but not limited to) concerts and firework events at Alton Towers Resort. A Share The Fun voucher can only be used by the named Platinum Passholder and is non-transferable and cannot be sold, loaned or given away to or used by a third party. 

5.7. Coca-Cola Freestyle Cups: Each Passholder will receive with their Platinum Annual Pass or Platinum Membership one voucher which can be used to claim one free Coca-Cola Freestyle Cup at one of the following attractions: Alton Towers Resort, Thorpe Park, the LEGOLAND® Windsor Resort or Chessington World of Adventures Resort. Passholders will also receive two “Coca-Cola Freestyle Cup Refill” vouchers. Each “Coca-Cola Freestyle Cup Refill” voucher can be redeemed once to re-activate the Coca-Cola Freestyle Cup for an additional visit at the attraction where the Coca-Cola Freestyle Cup was collected from. The Coca-Cola Freestyle Cup will only work at the attraction where you collected it from. Please check where to collect your Coca-Cola Freestyle Cup at www.merlinannualpass.co.uk/coca-cola. These must be presented with a valid Merlin Platinum Pass or Merlin Platinum Membership. The vouchers must be used within 1 year of the date of purchase of your Annual Pass. A Coca-Cola Freestyle Voucher can only be used by the named Passholder and is non-transferable and cannot be sold, loaned or given away to or used by a third party. 

6. Pre-booking and No-show Policy 

6.1 To use a Platinum Pass, the Passholder must show it at the admissions office, turnstile or other authorised entry point of the relevant attraction. Entry to an attraction by use of a Platinum Pass will only be permitted if a valid Platinum Pass can be presented (physical or digital) alongside (for attractions requiring pre-booking) a valid pre-book ticket bookable in the Passholder Pre-book Portal found at https://www.merlinannualpass.co.uk/prebook. Failure to present a valid Platinum Pass will result in a charge of the "on the day" admission rate applicable to the relevant attraction, which will be non-refundable. Re-entry to the same attraction on the same day may require a hand stamp which will be given to the Passholder by the attraction on exit from the attraction. 

6.2 Please only make bookings using your Pass if you are able to visit on that day. If you do not visit the attraction using your Pass before closing time on the day of the booking, we reserve the right to mark your Pass with a 'no show' and you will receive an email from us confirming this. 

6.3 If a Passholder's Pass is marked with a 'no show' three times within a 90 day period, we may also pause your Pass. If this happens, we will email you, and you will not be able to make any further bookings for 14 days after receipt of that email.  

6.4 To discuss or query any 'no show' status, or to cancel any bookings, please contact our call centre on 01372 751411 (local rate number) on Monday - Friday from 9am - 4pm or fill in our contact form at https://support.merlinannualpass.co.uk/hc/en-us/requests/new to chat through your options with us. 

7. Withdrawal, Discontinuation and Revocation 

7.1 Pass Misuse means any use of a Platinum Merlin Annual Pass that is contrary to these Terms and Conditions or which Merlin reasonably believes is intended to circumvent, exploit or improperly benefit from the Pass programme, including but not limited to: 

(a) allowing any other person to use your Pass or attempting to gain admission using another person's Pass; 

(b) sharing, selling, transferring, advertising or otherwise making available any Passholder benefit, entitlement, reservation, discount, voucher, ticket or offer to a third party where not expressly permitted; 

(c) repeatedly making reservations or pre-bookings which are not used and are not cancelled in accordance with any applicable cancellation requirements; 

(d) making reservations, bookings or transactions using false, misleading or inaccurate information; 

(e) engaging in fraudulent, dishonest, abusive, threatening or inappropriate conduct towards Merlin, its employees, agents or guests; 

(f) using the Pass for any commercial purpose, including resale, promotional activity, tour operations or other unauthorised business use; 

(g) attempting to bypass, manipulate or interfere with any booking, admission, access control, pricing, ticketing or Passholder system; 

(h) obtaining, attempting to obtain, or facilitating admission, benefits or discounts to which the Passholder is not entitled; and 

(i) any other activity which Merlin reasonably considers to be an abuse of the Merlin Annual Pass programme. 

7.2 Platinum Passes remain the property of Merlin and can be withdrawn at any time. Passholders shall take all reasonable steps to ensure that a Platinum Pass or Merlin gift voucher is kept secure at all times and any Platinum Pass which has been lost, stolen and/or damaged should be reported to the relevant attraction pursuant to Term 8.1. Please note should you lose a gift voucher this will not be replaced.  Platinum Passes are non-transferable and cannot be sold, loaned or given away to or used by a third party. A Platinum Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if sold, loaned or given away or if any attempt is made to sell, loan or give it away. In the absolute discretion of the relevant attraction, access will be denied to any or all attractions and the relevant Passholder's pass revoked, if Merlin considers the Passholder to be guilty of (i) fraud or attempted fraud in respect of the Platinum Pass, (ii) misuse of the Platinum Pass (as outline above in Term 7.1); and/or (iii) inappropriate conduct. Inappropriate conduct includes, but is not limited to, displaying any sign or visible representation of any kind which is, or could reasonably be judged to be, threatening, abusive or insulting to any member of Merlin staff and/or other members of the public visiting the attractions, or allowing or assisting a third party to attempt to gain unauthorised or improper access to any attraction with a Platinum Pass of which they are not the valid holder. For the avoidance of doubt, Pass Misuse is defined as per Term 7.1 and no refund and/or compensation will be given in such circumstances. 

7.3 Merlin reserve the right to discontinue any Merlin Annual Pass product provided Merlin serve you with at least 45 days’ notice. 

7.4 An individual who has their Platinum Pass revoked in accordance with Term 7.2 or 7.5 shall be prevented from obtaining a replacement Platinum Pass and, in the future, is required to purchase a full price entrance ticket to enter an attraction and this will be non-refundable. A year after the date an individual has their Platinum Pass revoked, such individual can contact Merlin to purchase a new Platinum Pass and Merlin will assess the revocation or ban at the time. The issue of any new Merlin Annual Pass in accordance with this Term 7.3 is at the absolute discretion of Merlin and is subject to availability. Customers who are permitted by Merlin to purchase a new Platinum Pass in accordance with this Term 7.3 shall be required to pay the full purchase price applicable at the time of purchase and therefore will not be entitled to purchase at the renewal price. 

7.5 An Annual Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if Merlin reasonably believes a Passholder to be a convicted child sex offender or subject to the notification requirements of the Sexual Offences Act 2003, or subject to the Sexual Risk Order, Child Abduction Notice, or any other restrictions or requirements that protects the safety and welfare of children, or which Merlin reasonably judges could give rise to a breach of its commitment to the safeguarding of children. For the avoidance of doubt, no refund will be given in any such circumstances. 

7.6 An individual who has their Pass revoked in accordance with Term 7.5 shall be prevented from obtaining a replacement Pass and access will be denied to all or any of Merlin’s attractions which in this instance shall be deemed to include any other resorts or attractions which may be operated by Merlin at any point in the future. 

7.7 A Platinum Pass that is discovered to have been purchased through illegal methods (including, but not limited to, the use of fraudulent debit/credit cards) and/or through unauthorised third party channels, will be revoked without compensation. Should you require any further information regarding Merlin's approved third party suppliers, please contact info@merlinannualpass.co.uk. 

7.8 The management of the relevant attraction, acting reasonably, reserves the right to refuse admission, or to refuse to allow pre-booking, at any time and for any reason including, but not being limited to, the attraction being at full capacity. 

7.9 All Merlin Passholders are subject to a bag search on entry to any attraction. Refusal to allow a search may result in access to the site being denied on the date of visit. 

8. Other Provisions 

8.1 In the event of a lost, stolen and/or damaged Platinum Pass, the Passholder should contact Merlin directly to have the relevant Platinum Pass blocked. Contact details are set out at the beginning of these Terms. Merlin will re-issue a replacement Platinum Pass subject to a maximum of four replacement Passes per Passholder per year. An administration fee of up to £10 will be charged for the re-issue of each lost or damaged Platinum Pass. The re-issue of stolen Platinum Passes will also be subject to the £10 re-issue fee unless the holder can provide Merlin with a relevant crime reference number when requesting that the Platinum Pass is re-issued. 

8.2 Unless stated otherwise, a Platinum Pass cannot be used in conjunction with any promotional offer, voucher, advance booking or with any discount or retail/restaurant incentive. The Passholder is only entitled to the discounts stated in these Terms or such other discounts as made available to Passholders at Merlin's discretion from time to time. 

8.3 Once a Platinum Pass has been purchased, the Passholder can only cancel the Platinum Pass as described in Term 1.5 above. If you do not exercise your right to cancel within 14 days of entering into this contract as described above, your Platinum Pass is non-refundable. 

8.4 Merlin is entitled, in its absolute discretion, to change the price payable by new or renewing customers purchasing its Essential Pass at any time and for any reason and may from time to time offer pricing or promotional offers for purchasing the Essential Pass at specific attractions, online, or through third party channels. Please note that the price paid for an Essential Pass is fixed at the time of purchase. Merlin does not offer price matching, refunds, credits or retrospective discounts where the same Pass is subsequently offered at a lower price, including during promotional or sale periods.If Merlin changes the price payable for its Essential Pass, it will advise Passholders on the website. For the avoidance of doubt, any changes in pricing will not apply to existing Merlin Annual Passes retrospectively. 

8.5 Merlin may make reasonable changes to these Terms where necessary for the operation of the Merlin Annual Pass programme, including for legal, regulatory, security, fraud prevention, operational or business reasons. Merlin will give at least 30 days' notice of any material changes and will notify Passholders by email and publish the updated Terms on the Merlin Annual Pass website as well as If a material change significantly reduces a Passholder's ability to use the benefits included with their Pass, Merlin will explaining any options available to the Passholder in the notice. 

8.6 On the presentation of a Platinum Pass, Passholders may receive discounts and/or benefits from Merlin and/or third parties. Such third party discounts and/or benefits are subject to change. Merlin is entitled to remove, change and/or withdraw any or all discounts and/or benefits in its absolute discretion at any time and for any reason. A list of the current benefits available directly from Merlin can be located at https://www.merlinannualPass.co.uk/Passholder-hub/perks/in-our-worlds#tab and are subject to availability. 

9.7 Height, weight, age restrictions and medical warnings apply to certain rides and attractions. Some rides at the LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, Thorpe Park and Alton Towers Resort will require visitors who only just meet the minimum height requirements to be accompanied by an individual aged 16 years or over. 

8.8 All Passholders, their family members and friends entering a Merlin attraction by virtue of a discounted entry ticket are required to comply with the booking and entry conditions (including without limitation any restrictions relating to height, weight, age (including the ages for which children are required to be accompanied by an adult) and any medical warnings) set out on Merlin's website. Passholders should check the relevant attraction's website before booking a visit or visiting. 

8.9 If we fail to comply with these Terms, we are responsible for any direct loss or damage that you suffer provided that such loss or damage is a direct consequence and foreseeable result of our breach, and provided that you use all reasonable endeavours to mitigate such loss and/or damage. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the ordering process. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. 

9. Provision of Data and Merlin's Processing 

9.1 In order to implement and manage these Terms and to enable Merlin to comply with its contractual and statutory obligations, Merlin will require to process certain Personal Data relating to each Passholder as set out in this Clause 9. This is detailed in a separate Fair Processing Notice which will be provided to the Passholder under separate cover. For further details on how this may apply in practice, the Passholder may contact Merlin using privacy@merlinentertainments.biz. 

Each Passholder will be issued with their own Platinum Pass and will be required to supply the following data: (a) their first name and surname; (b) their date of birth; (c) their residential address; (d) a contact telephone number; (e) a contact email address; and (f) a photograph which must be a true likeness of the holder, and which must conform to UK passport photo requirements. 

9.2 Each individual will be issued with their own digital Platinum Pass and, for the avoidance of doubt, will be required to supply the details listed in Term 9.1. The purchaser of a Platinum Pass must be 18 years or over (and if purchasing a Platinum Pass on behalf of a minor (under 18s) the purchaser confirms that they are a parent or guardian of the minor and are authorised to share the minor's personal data (as set out in Term 9.1). 

9.3 If a guest with disabilities has purchased a Platinum Merlin Annual Pass and completes a Carer Pass application online, at their own discretion, providing documentation that evidences a disability (for example Entitlement to Disability Living Allowance for children under 16 or DLA/Personal Independent Payments (PIP) for those aged 16-64, either in the form of a letter stating that the benefit has been awarded, or the actual Allowance book; A valid Blue Badge; in the case of visual impairment, a registration card known as the BD8 or a Certificate of Visual Impairment (CVI) or a Nimbus Access Card with the companion/ +1 symbol ), that disabled Passholder shall be entitled to a free digital Carer Platinum Merlin Annual Pass ("Carer Pass") which enables them to bring their carer into an attraction with them at no additional cost. 

9.4 Carer Pass: A carer pass will be issued with a disabled Passholder's Platinum Pass where evidence of the disability has been provided by the relevant Passholder via the online application form and accepted by Merlin. Once documentation has been accepted, Merlin will provide a unique code and link for the Passholder to process their digital Carer Pass. Carer Passes will be valid for the Validity Period, and the Passholder will need to re-apply for a Carer Pass when the Validity Period expires. The "Validity Period" is defined as the shorter of: (i) 12 months; or (ii) the remaining duration of the Annual Pass to which the Carer Pass is linked. For the avoidance of doubt, if the Passholder pays on a monthly basis, the Validity Period will be 12 months unless the Annual Pass is terminated before this period expires, upon such termination the Carer Pass will be immediately deemed invalid. The Carer Pass can be used by any family member, friend or carer of the disabled Passholder who is 14 years or over. Each time a disabled Passholder visits an attraction with a carer, they shall also supply their Carer Pass in order for the carer to be granted entry. If a disabled Passholder has forgotten their Carer Pass and wishes to have a carer present during their visit to an attraction Merlin may, at its sole discretion, issue the carer with a day ticket. The Carer Pass entitles the designated carer admission to the attraction only and does not entitle the designated carer to any other benefit including, but not limited to, privilege packs and their associated contents. The details and photograph associated with the Carer Pass must be that of the disabled Platinum Passholder. Use by the Passholder and/or their carer of either the Platinum Pass and/or the Carer Pass in breach of these Terms may result in both the Platinum Pass and the Carer Pass being revoked without compensation. 

9.5 Ride Access Pass: Whilst a Platinum Pass entitles the holder to admission to the attractions, it does not automatically entitle a disabled person who is the holder the right to receive a queue adjustment Pass for the rides ("Ride Access Pass"). The Ride Access Pass (“RAP”) is a pre-book system in place across Merlin Entertainments’ (“Merlin”) Alton Towers Resort, Chessington World of Adventures Resort, LEGOLAND Windsor Resort, and THORPE PARK (“UK Resorts”) to provide reasonable adjustments to RAP holders who are unable to queue for prolonged periods of time due to a long-term health condition or disability. This allows them access to rides and attractions via a digital virtual queuing system for themselves and up to three others (at least one of which must be aged 14 or over).  

A RAP removes the need for RAP holders to wait within the main standby attraction queue and places the RAP holder in a ‘virtual queue’. They do not allow immediate and unrestricted access to rides. The mechanic is such that upon validation of a RAP reservation at the chosen ride, the RAP holder will be timed out of the system for the same length of time as the main queue line at the time of making a reservation. It will not be possible to reserve or enter any ride or attraction until the designated time has elapsed.  

The terms and conditions of the Ride Access Pass may vary for each attraction and therefore we recommend visiting the attraction's website to view the terms ahead of your visit. 

10. Fair Processing Notice 

10.1 Merlin Attractions Operations Limited ("Merlin") is a British-based entertainment company, with a registered office at Arbor Building, 16th Floor, 255 Blackfriars Road, London, SE1 9AX, whose business is about creating unique, memorable and rewarding visitor experiences. A list of the attractions and a note of the companies that make up the Merlin group which help to achieve this is available at https://www.merlinentertainments.biz/our-brands/ ("Merlin Group"). Merlin values the privacy of those individuals that it provides Merlin Annual Passes to. This fair processing notice ("Notice") sets out the basis on which Merlin processes and protects the personal data we collect from you in connection with the Merlin Annual Passes. 

10.2 As Merlin is the company which was originally responsible for collecting information about you, it will be the Data Controller and can be contacted using the details set out below. You should be aware that although Merlin is principally responsible for looking after personal data collected in connection with a Platinum Pass, information is likely to be held in databases which can be accessed by other Merlin Group companies, and other entities in the Merlin Group may also be Data Controllers where they control the use or processing of such data. In the context of the Merlin Platinum Passes, Merlin will however be the single point of contact for all Merlin Group Data Controllers who can be contacted using the details set out below. 

11. What personal information do we collect from you? 

11.1 In relation to potential, historic customers and current Passholders, we collect "Personal Information". This refers to information which identifies or is capable of identifying you as an individual. We collect the following data directly from you in the course of administering or promoting our Platinum Passes: Information that you provide when applying for a Platinum Pass. Details of any concerns if you contact us with a query or issue. When you complete a survey to tell us how your experience of our attractions was and how we can improve, although you do not have to respond to them. Details of transactions you carry out to purchase a Platinum Pass including your credit/debit card details. 

11.2 Your name, address, telephone number and/or email address and any other data fields noted in Term 9.1 in order to contact you with details of your Platinum Pass or in the unlikely event that we need to contact you urgently about your Platinum Pass. These details are mandatory and failure to provide means that we cannot provide you with a Platinum Pass. 

11.3 We comply with principles of "data minimisation", and only collect the types and volume of Personal Information required to achieve the purposes set out in this Notice. 

12. What purposes do we use your personal information for and what is the legal basis? 

12.1 We will use the Personal Information we collect for the purposes of: contacting you in relation to service information, including, but not limited to, information about changes to these Terms, expiry reminders for your Platinum Pass; ensuring the security and safety of our attractions as covered by your Platinum Pass; and carrying out our obligations arising from any contracts entered into between you and us and ensuring we receive payment as required. We may also send you marketing materials (where we have appropriate permissions) as explained in more detail below. Merlin does not however send marketing materials to any child under the age of 13. 

12.2 We will also need to use your personal data for purposes associated with our legal and regulatory obligations, including in relation to ensuring the health and safety of Passholders at any of our attractions. 

12.3 In the majority of cases, the processing of your personal data will be justified on one of the following bases: (i) it is provided for in the Platinum Pass Terms and Conditions, and therefore necessary to give effect to that contract (purposes A and C described above); (ii) it is necessary for us to comply with a legal obligation (purpose B described above); or (iii) it is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms (marketing purposes described below, save where opt-in consent is required by other data protection laws in which case our legal basis shall be your consent for the purpose of GDPR). That legitimate interest is our freedom to operate as a global organisation and to ensure that our attractions are promoted. 

12.4 PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

12.5 Where a Platinum Passholder provides evidence of a disability in accordance with Term 9.3 in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an attraction, the Platinum Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Platinum Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

12.6 Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Platinum Pass in respect of that minor. 

12.7 PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

13. Direct marketing 

We may use your personal data to send you direct marketing communications about our Platinum Pass. This will be in the form of email, post, SMS or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at campaigns@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Platinum Pass. 

14. How long do we keep your personal information? 

14.1 We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

15. Who do we share your personal data with? 

15.1 We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

(a) Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Salesforce, Experian Marketing Services; Cheetah Digital; CTI Digital; Merkle; Avius Insight; Zen Desk; and HH Global (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

(b) Social media platforms, including Facebook; 

(c) Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

(d) Solicitors and other professional services firms (including our auditors). 

15.2 Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

16. Transfer of your personal information across borders 

16.1 Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

(a) only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

(b) ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR  

16.2 You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

17. Protection of your information 

We have implemented reasonable physical, technical and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction or damage. 

18. Your rights 

18.1 You have the following rights in respect of your personal data: 

(a) Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

(b) Rectification: to rectify inaccurate personal data; 

(c) Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

(d) Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

(e) Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

(f) Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

(g) We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

18.2 To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

(a) We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

(b) We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

(c) We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

(d) Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

19. CONTACT US 

19.1 For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact info@merlinannualpass.co.uk with the subject heading "Exercise of Data Subject Right(s)". 

19.2 If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time. 

4.2 Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Gold Pass as determined by Merlin. 

5. Planned Seasonal Attraction Operating Dates 

5.1 The Gold Pass is subject to the operating calendars of each attraction. Please check individual attraction opening and closing dates on the relevant attraction's website as outlined below. Please note that not all attractions are open all year. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

5.2 The Essential Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to selected attractions, experiences and events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant attraction, experience, event or service. Any applicable charge will be displayed before you confirm your booking or purchase. 

Merlin may, in its absolute discretion, add any further restrictions to the list set out in this Term from time to time which shall be applicable to the Essential Pass as determined by Merlin or in accordance with Terms 4, 5 & 6. 

6. Exclusions and Restrictions 

6.1 The Gold Pass will not guarantee immediate entry to any attraction or any event at any time. At attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot online or pre-book their entry in advance online in order to access the attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of individual (eg based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook. When any Passholder has booked a timeslot (irrespective of Pass type), the attraction may ask such Passholder to leave the attraction at the end of their allocated timeslot. 

6.2 Gold Passholders are entitled to up to three active pre-books, per attraction, at any one time. 

6.3 A Gold Pass entitles the Passholder to purchase up to five discounted entry tickets for family and friends per participating attraction per visit (excluding separate ticketed attractions, experiences and events). The Passholder must be present on the day of the visit and present a valid Gold Pass when collecting or using such tickets. Discounted tickets will be offered at the discount rate advertised by Merlin at the time of booking and must be booked at least 24 hours before the intended visit date. 

Discounted tickets are subject to the applicable attraction's entry conditions and operational requirements, including any age, height, supervision, health and safety, or capacity restrictions in force at the time of the visit. Discounted tickets are only available while admission capacity remains available for the relevant attraction, date and time and may not be available if general admission tickets have sold out. 

Further information about the Friends & Family benefit can be found at https://www.merlinannualpass.co.uk/passholder-hub/perks/friends-and-family. 

6.4 A Gold Pass is only valid for standard London Eye tickets. A Gold Pass may not be used for any of the following (without limitation): 

(a) Admission on to the London Eye River Cruise; 

(b) Pre-booked capsules; 

(c) Private capsules; 

(d) Civil ceremonies or weddings; 

(e) Champagne Experience; 

(f) Themed seasonal tickets; or 

(g) Packages, such as restaurants, hotels, theatre and combination tickets. 

Gold Passholders are entitled to free standard car parking at Chessington World of Adventures Resort, Alton Towers Resort, the LEGOLAND® Windsor Resort, Thorpe Park and Warwick Castle. Merlin reserves the right, acting reasonably, to change the list of attractions where free standard car parking is available upon written notice to Gold Passholders. For the avoidance of doubt, parking fees will apply at those attractions not listed above for Gold Passholders. 

7. Pre-booking and No-show Policy 

7.1 To use a Gold Pass, the Passholder must show their digital Pass at the admissions office, turnstile or other authorised entry point of the relevant attraction. Entry to an attraction by use of a Gold Pass will only be permitted if a valid Gold Pass can be presented (physical or digital) alongside (for attractions requiring pre-booking) a valid pre-book ticket bookable in the Passholder Pre-book Portal found at https://www.merlinannualpass.co.uk/prebook. Failure to present a valid Gold Pass will result in a charge of the "on the day" admission rate applicable to the relevant attraction, which will be non-refundable. Re-entry to the same attraction on the same day may require a hand stamp which will be given to the Passholder by the attraction on exit from the attraction. 

7.2 Passholder should only make bookings using their Pass if they are able to visit on that day. If a Passholder does not visit the attraction using their Pass before closing time on the day of the booking, we reserve the right to mark that Pass with a 'no show' and the Passholder will receive an email from us confirming this the same. 

7.3 If a Passholder's Pass is marked with a 'no show' three times within a 90 day period, we may also pause the Pass. If this happens, we will email the Passholder, and the Passholders will not be able to make any further bookings for 14 days after receipt of that email.  

7.4 To discuss or query any 'no show' status, or to cancel any bookings*, please contact our call centre on 01372 751411 (local rate number) on Monday - Friday from 9am - 4pm or fill in our contact form at https://support.merlinannualpass.co.uk/hc/en-us/requests/new to chat through options with us. 

8. Withdrawal, Discontinuation and Revocation 

8.1 Pass Misuse means any use of a Merlin Annual Pass that is contrary to these Terms and Conditions or which Merlin reasonably believes is intended to circumvent, exploit or improperly benefit from the Pass programme, including but not limited to: 

(a) allowing any other person to use your Pass or attempting to gain admission using another person's Pass; 

(b) sharing, selling, transferring, advertising or otherwise making available any Passholder benefit, entitlement, reservation, discount, voucher, ticket or offer to a third party where not expressly permitted; 

(c) repeatedly making reservations or pre-bookings which are not used and are not cancelled in accordance with any applicable cancellation requirements; 

(d) making reservations, bookings or transactions using false, misleading or inaccurate information; 

(e) engaging in fraudulent, dishonest, abusive, threatening or inappropriate conduct towards Merlin, its employees, agents or guests; 

(f) using the Pass for any commercial purpose, including resale, promotional activity, tour operations or other unauthorised business use; 

(g) attempting to bypass, manipulate or interfere with any booking, admission, access control, pricing, ticketing or Passholder system; 

(h) obtaining, attempting to obtain, or facilitating admission, benefits or discounts to which the Passholder is not entitled; and 

(i) any other activity which Merlin reasonably considers to be an abuse of the Merlin Annual Pass programme. 

8.2 Gold Passes remain the property of Merlin and can be withdrawn at any time. Passholders shall take all reasonable steps to ensure that a Gold Pass or Merlin gift voucher is kept secure at all times and any Gold Pass which has been lost, stolen and/or damaged should be reported to the relevant attraction pursuant to Term 9.1. Please note should you lose a gift voucher this will not be replaced.  Merlin Annual Passes are non-transferable and cannot be sold, loaned or given away to or used by a third party. A Gold Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if sold, loaned or given away or if any attempt is made to sell, loan or give it away. In the absolute discretion of the relevant attraction, access will be denied to any or all attractions and the relevant Passholder's pass revoked, if Merlin considers the Passholder to be guilty of (i) fraud or attempted fraud in respect of the Gold Pass, (ii) misuse of the Gold Pass (as outlined in term 8.1 above) and/or (iii) inappropriate conduct. Inappropriate conduct includes, but is not limited to, displaying any sign or visible representation of any kind which is, or could reasonably be judged to be, threatening, abusive or insulting to any member of Merlin staff and/or other members of the public visiting the attractions, or allowing or assisting a third party to attempt to gain unauthorised or improper access to any attraction with a Gold Pass of which they are not the valid holder. For the avoidance of doubt, no refund and/or compensation will be given in such circumstances. 

8.3 Merlin reserve the right to discontinue any Merlin Annual Pass product provided Merlin serve you with at least 45 days’ notice. 

8.4 An individual who has their Gold Pass revoked in accordance with Term 8.2 or 8.5 shall be prevented from obtaining a replacement Merlin Annual Pass and, in the future, is required to purchase a full price entrance ticket to enter an attraction and this will be non-refundable. A year after the date an individual has their Gold Pass revoked, such individual can contact Merlin to purchase a new Gold Pass and Merlin will assess the revocation or ban at the time. The issue of any new Merlin Annual Pass in accordance with this Term 8.3 is at the absolute discretion of Merlin and is subject to availability. Customers who are permitted by Merlin to purchase a new Merlin Annual Pass in accordance with this Term 8.3 shall be required to pay the full purchase price applicable at the time of purchase and therefore will not be entitled to purchase at the renewal price. 

8.5 An Annual Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if Merlin reasonably believes a Passholder to be a convicted child sex offender or subject to the notification requirements of the Sexual Offences Act 2003, or subject to the Sexual Risk Order, Child Abduction Notice, or any other restrictions or requirements that protects the safety and welfare of children, or which Merlin reasonably judges could give rise to a breach of its commitment to the safeguarding of children. For the avoidance of doubt, no refund will be given in any such circumstances. 

8.6 An individual who has their Pass revoked in accordance with Term 8.5 shall be prevented from obtaining a replacement Pass and access will be denied to all or any of Merlin’s attractions which in this instance shall be deemed to include any other resorts or attractions which may be operated by Merlin at any point in the future. 

8.7 A Gold Pass that is discovered to have been purchased through illegal methods (including, but not limited to, the use of fraudulent debit/credit cards) and/or through unauthorised third party channels, will be revoked without compensation. Should you require any further information regarding Merlin's approved third party suppliers, please contact info@merlinannualpass.co.uk. 

8.8 The management of the relevant attraction, acting reasonably, reserves the right to refuse admission, or to refuse to allow pre-booking, at any time and for any reason including, but not being limited to, the attraction being at full capacity. 

8.9 All Merlin Passholders are subject to a bag search on entry to any attraction. Refusal to allow a search may result in access to the site being denied on the date of visit. 

9. Other Provisions 

9.1 In the event of a lost, stolen and/or damaged Gold Pass, the Passholder should contact Merlin directly to have the relevant Gold Pass blocked. Contact details are set out at the beginning of these Terms. Merlin will re-issue a replacement Gold Pass subject to a maximum of four replacement Passes per Passholder per year. An administration fee of up to £10 will be charged for the re-issue of each lost or damaged Gold Pass. The re-issue of stolen Gold Passes will also be subject to the £10 re-issue fee unless the holder can provide Merlin with a relevant crime reference number when requesting that the Gold Pass is re-issued. 

9.2 Unless stated otherwise, a Gold Pass cannot be used in conjunction with any promotional offer, voucher, advance booking or with any discount or retail/restaurant incentive. The Passholder is only entitled to the discounts stated in these Terms or such other discounts as made available to Passholders at Merlin's discretion from time to time. 

9.3 Once a Gold Pass has been purchased, the Passholder can only cancel the Gold Pass as described in Term 1.5 above. If you do not exercise your right to cancel within 14 days of entering into this contract as described above, your Gold Pass is non-refundable. 

9.4 Merlin is entitled, in its absolute discretion, to change the price payable by new or renewing customers purchasing its Essential Pass at any time and for any reason and may from time to time offer pricing or promotional offers for purchasing the Essential Pass at specific attractions, online, or through third party channels. Please note that the price paid for an Essential Pass is fixed at the time of purchase. Merlin does not offer price matching, refunds, credits or retrospective discounts where the same Pass is subsequently offered at a lower price, including during promotional or sale periods.If Merlin changes the price payable for its Essential Pass, it will advise Passholders on the website. For the avoidance of doubt, any changes in pricing will not apply to existing Merlin Annual Passes retrospectively. 

9.5 Merlin may make reasonable changes to these Terms where necessary for the operation of the Merlin Annual Pass programme, including for legal, regulatory, security, fraud prevention, operational or business reasons. Merlin will give at least 30 days' notice of any material changes and will notify Passholders by email and publish the updated Terms on the Merlin Annual Pass website. If a material change significantly reduces a Passholder's ability to use the benefits included with their Pass, Merlin will explain any options available to the Passholder in the notice. 

9.6 On the presentation of a Gold Pass, Passholders may receive discounts and/or benefits from Merlin and/or third parties. Such third party discounts and/or benefits are subject to change. Merlin is entitled to remove, change and/or withdraw any or all discounts and/or benefits in its absolute discretion at any time and for any reason. A list of the current benefits available directly from Merlin can be located at https://www.merlinannualPass.co.uk/Passholder-hub/perks and are subject to availability. 

9.7 Height, weight, age restrictions and medical warnings apply to certain rides and attractions. Some rides at the LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, Thorpe Park and Alton Towers Resort will require visitors who only just meet the minimum height requirements to be accompanied by an individual aged 16 years or over. 

9.8 All Passholders, their family members and friends entering a Merlin attraction by virtue of a discounted entry ticket are required to comply with the booking and entry conditions (including without limitation any restrictions relating to height, weight, age (including the ages for which children are required to be accompanied by an adult) and any medical warnings) set out on Merlin's website. Passholders should check the relevant attraction's website before booking a visit or visiting. 

9.9 If we fail to comply with these Terms, we are responsible for any direct loss or damage that you suffer provided that such loss or damage is a direct consequence and foreseeable result of our breach, and provided that you use all reasonable endeavours to mitigate such loss and/or damage. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the ordering process. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. 

10. Provision of Data and Merlin's Processing 

10.1 In order to implement and manage these Terms and to enable Merlin to comply with its contractual and statutory obligations, Merlin will require to process certain Personal Data relating to each Passholder as set out in this Clause 10. This is detailed in a separate Fair Processing Notice which will be provided to the Passholder under separate cover. For further details on how this may apply in practice, the Passholder may contact Merlin using privacy@merlinentertainments.biz. 

Each Passholder will be issued with their own digital Gold Pass and will be required to supply the following data: (a) their first name and surname; (b) their date of birth; (c) their residential address; (d) a contact telephone number; (e) a contact email address; and (f) a photograph which must be a true likeness of the holder, and which must conform to UK passport photo requirements. 

13.4 PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

13.5 Where a Gold Passholder provides evidence of a disability in accordance with Term 10.3 in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an attraction, the Gold Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Gold Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

13.6 Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Gold Pass in respect of that minor. 

13.7 PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

14. Direct marketing 

14.1 We may use your personal data to send you direct marketing communications about our Gold Pass. This will be in the form of email, post, SMS or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at campaigns@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Gold Pass. 

15. How long do we keep your personal information? 

15.1 We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

16. Who do we share your personal data with? 

16.1 We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

(a) Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Salesforce, Experian Marketing Services; Cheetah Digital; CTI Digital; Merkle; Avius Insight; Zen Desk; and HH Global (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

(b) Social media platforms, including Facebook; 

(c) Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

(d) Solicitors and other professional services firms (including our auditors). 

16.2 Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

17. Transfer of your personal information across borders 

17.1 Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

(a) only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

(b) ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR.  

17.2 You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

18. Protection of your information 

18.1 We have implemented reasonable physical, technical and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction or damage. 

19. Your rights 

19.1 You have the following rights in respect of your personal data: 

(a) Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

(b) Rectification: to rectify inaccurate personal data; 

(c) Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

(d) Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

(e) Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

(f) Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

(g) We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

19.2 To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

(a) We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

(b) We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

(c) We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

(d) Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

20. CONTACT US 

20.1 For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact info@merlinannualpass.co.uk with the subject heading "Exercise of Data Subject Right(s)". 

20.2 If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time. 

November: 6th 7th, 8th 

December: 19th, 25th, 26th, 27th 

2027: 

February: 13th, 14th 

March: 28th, 29th 

April: 1st, 2nd & 3rd 

May: 1st, 2nd, 3rd, 29th, 30th & 31st 

June: 3rd, 4th & 5th 

July: 17th, 24th & 31st  

August: 7th, 14th, 21st, 28th, 29th & 30th  

October: 2nd, 9th, 16th, 23rd, 24th, 28th, 29th, 30th & 31st 

November: 5th, 6th & 7th  

December: 26th & 27th 

4.2 Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Essential Pass as determined by Merlin. 

5. Planned Seasonal Attraction Operating Dates 

5.1 The Essential Pass is subject to the operating calendars of each attraction. Please check individual attraction opening and closing dates on the relevant attraction's website as outlined below. Please note that not all attractions are open all year. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

5.2 The Essential Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to Secondary Attractions, Experiences and Events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant Secondary Attraction, Experience, Event or service. Any applicable charge will be displayed before you confirm your booking or purchase. 

For the avoidance of doubt, Secondary Attractions, Experiences and Events including those which may be operated by Merlin or third parties, are hosted within (or in connection with) the main attractions and may be excluded from Merlin Annual Pass admission, and may requiring the purchase of a separate ticket, reservation and/or payment of an additional charge. Such attractions, experiences and events may include seasonal and special events, concerts, after-hours events, premium experiences, attraction add-ons, themed entertainment, mazes, water-based attractions, adventure activities and any other attractions, experiences or events designated by Merlin from time to time. 

6. Exclusions and Restrictions 

6.1 The Essential Pass will not guarantee immediate entry to any attraction or any event at any time. At attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot online or pre-book their entry in advance online in order to access the attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of individual (eg based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook. When any Passholder has booked a timeslot (irrespective of Pass type), the attraction may ask such Passholder to leave the attraction at the end of their allocated timeslot. 

6.2 Essential Passholders are entitled to hold up to one active pre-booking at any time, per attraction, across participating attractions. A further pre-booking may only be made once the existing booking has been used, cancelled, or has expired. 

6.3 An Essential Pass is only valid for standard London Eye tickets. An Essential Pass may not be used for any of the following (without limitation): 

(a) Admission on to the London Eye River Cruise; 

(b) Pre-booked capsules; 

(c) Private capsules; 

(d) Civil ceremonies or weddings; 

(e) Champagne Experience; 

(f) Themed seasonal tickets; or 

(g) Packages, such as restaurants, hotels, theatre and combination tickets. 

7. Pre-booking and No-show Policy 

7.1 To use an Essential Pass, the Passholder must show their digital Pass at the admissions office, turnstile or other authorised entry point of the relevant attraction. Entry to an attraction by use of an Essential Pass will only be permitted if a valid digital Essential Pass can be presented alongside (for attractions requiring pre-booking) a valid pre-book ticket bookable in the Passholder Pre-book Portal found at https://www.merlinannualpass.co.uk/prebook. Failure to present a valid Essential Pass will result in a charge of the "on the day" admission rate applicable to the relevant attraction, which will be non-refundable. Re-entry to the same attraction on the same day may require a hand stamp which will be given to the Passholder by the attraction on exit from the attraction. 

7.2 Please only make bookings using your Pass if you are able to visit on that day. If you do not visit the attraction using your Pass before closing time on the day of the booking, we reserve the right to mark your Pass with a 'no show' and you will receive an email from us confirming this the same. 

7.3 If your Pass is marked with a 'no show' three times within a 90-day period, we may also pause your Pass. If this happens, we will email you, and you will not be able to make any further bookings for 14 days after receipt of that email. 

7.4 If you would like to discuss or query any 'no show' status, or to cancel any bookings*, please contact our call centre on 01372 751411 (local rate number) on Monday - Friday from 9am - 4pm or fill in our contact form at https://support.merlinannualpass.co.uk/hc/en-us/requests/new to chat through your options with us. 

8. Withdrawal, Discontinuation and Revocation 

8.1 Pass Misuse means any use of an Essential Merlin Annual Pass that is contrary to these Terms and Conditions or which Merlin reasonably believes is intended to circumvent, exploit or improperly benefit from the Pass programme, including but not limited to: 

(a) allowing any other person to use your Pass or attempting to gain admission using another person's Pass; 

(b) sharing, selling, transferring, advertising or otherwise making available any Passholder benefit, entitlement, reservation, discount, voucher, ticket or offer to a third party where not expressly permitted; 

(c) repeatedly making reservations or pre-bookings which are not used and are not cancelled in accordance with any applicable cancellation requirements; 

(d) making reservations, bookings or transactions using false, misleading or inaccurate information; 

(e) engaging in fraudulent, dishonest, abusive, threatening or inappropriate conduct towards Merlin, its employees, agents or guests; 

(f) using the Pass for any commercial purpose, including resale, promotional activity, tour operations or other unauthorised business use; 

(g) attempting to bypass, manipulate or interfere with any booking, admission, access control, pricing, ticketing or Passholder system; 

(h) obtaining, attempting to obtain, or facilitating admission, benefits or discounts to which the Passholder is not entitled; and 

(i) any other activity which Merlin reasonably considers to be an abuse of the Merlin Annual Pass programme. 

8.2 All Merlin Annual Passes remain the property of Merlin and can be withdrawn at any time. Passholders shall take all reasonable steps to ensure that an Essential Pass or Merlin Gift is kept secure at all times and any Essential Pass which has been lost, stolen and/or damaged should be reported to the relevant attraction pursuant to Term 9.1. Merlin Annual Passes are non-transferable and cannot be sold, loaned or given away to or used by a third party. An Essential Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if sold, loaned or given away or if any attempt is made to sell, loan or give it away. In the absolute discretion of the relevant attraction, access will be denied to any or all attractions and the relevant Passholder's pass revoked, if Merlin considers the Passholder to be guilty of (i) fraud or attempted fraud in respect of the Essential Pass, (ii) misuse of the Essential Pass (per term 8.1); and/or (iii) inappropriate conduct. Inappropriate conduct includes, but is not limited to, displaying any sign or visible representation of any kind which is, or could reasonably be judged to be, threatening, abusive or insulting to any member of Merlin staff and/or other members of the public visiting the attractions, or allowing or assisting a third party to attempt to gain unauthorised or improper access to any attraction with an Essential Pass of which they are not the valid holder. For the avoidance of doubt, Pass Misuse is defined as per Term 8.1 and no refund and/or compensation will be given in such circumstances. 

8.3 Merlin reserves the right to discontinue any Essential Pass product provided Merlin serves you with at least 45 days’ notice. 

8.4 An individual who has their Essential Pass revoked in accordance with Term 8.2 or 8.6 shall be prevented from obtaining a replacement Merlin Annual Pass and, in the future, is required to purchase a full price entrance ticket to enter an attraction and this will be non-refundable. A year after the date an individual has their Essential Pass revoked, such individual can contact Merlin to purchase a new Essential Pass and Merlin will assess the revocation or ban at the time. The issue of any new Merlin Annual Pass in accordance with this Term 8.3 is at the absolute discretion of Merlin and is subject to availability. Individuals who are permitted by Merlin to purchase a new Merlin Annual Pass in accordance with this Term 8.3 shall be required to pay the full purchase price applicable at the time of purchase. 

8.5 An Annual Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if Merlin reasonably believes a Passholder to be a convicted child sex offender or subject to the notification requirements of the Sexual Offences Act 2003, or subject to the Sexual Risk Order, Child Abduction Notice, or any other restrictions or requirements that protects the safety and welfare of children, or which Merlin reasonably judges could give rise to a breach of its commitment to the safeguarding of children. For the avoidance of doubt, no refund will be given in any such circumstances. 

8.6 An individual who has their Pass revoked in accordance with Term 8.5 shall be prevented from obtaining a replacement Pass and access will be denied to all or any of Merlin’s attractions which in this instance shall be deemed to include any other resorts or attractions which may be operated by Merlin at any point in the future. 

8.7 An Essential Pass that is discovered to have been purchased through illegal methods (including, but not limited to, the use of fraudulent debit/credit cards) and/or through unauthorised third party channels, will be revoked without compensation. Should you require any further information regarding Merlin's approved third party suppliers, please contact info@merlinannualpass.co.uk. 

8.8 The management of the relevant attraction, acting reasonably, reserves the right to refuse admission, or to refuse to allow pre-booking, at any time and for any reason including, but not being limited to, the attraction being at full capacity. 

8.9 All Merlin Passholders are subject to a bag search on entry to any attraction. Refusal to allow a search may result in access to the site being denied on the date of visit. 

9. Other Provisions 

9.1 In the event of a lost, stolen and/or damaged Essential Pass, the Passholder should contact Merlin directly to have the relevant Essential Pass blocked. Contact details are set out at the beginning of these Terms. 

9.2 Unless stated otherwise, an Essential Pass cannot be used in conjunction with any promotional offer, voucher, advance booking or with any discount or retail/restaurant incentive. The Passholder is only entitled to the discounts made available to Passholders at Merlin's discretion from time to time. 

9.3 Once an Essential Pass has been purchased, the Passholder can only cancel the Essential Pass as described in Term 1.5 above. If you do not exercise your right to cancel within 14 days of entering into this contract as described above, your Essential Pass is non-refundable. 

9.4 Merlin is entitled, in its absolute discretion, to change the price payable by new or renewing customers purchasing its Essential Pass at any time and for any reason and may from time to time offer pricing or promotional offers for purchasing the Essential Pass at specific attractions, online, or through third party channels. Please note that the price paid for an Essential Pass is fixed at the time of purchase. Merlin does not offer price matching, refunds, credits or retrospective discounts where the same Pass is subsequently offered at a lower price, including during promotional or sale periods.If Merlin changes the price payable for its Essential Pass, it will advise Passholders on the website. For the avoidance of doubt, any changes in pricing will not apply to existing Merlin Annual Passes retrospectively. 

9.5 Merlin may make reasonable changes to these Terms where necessary for the operation of the Merlin Annual Pass programme, including for legal, regulatory, security, fraud prevention, operational or business reasons. Merlin will give at least 30 days' notice of any material changes and will notify Passholders by email and publish the updated Terms on the Merlin Annual Pass website as well as If a material change significantly reduces a Passholder's ability to use the benefits included with their Pass, Merlin will explaining any options available to the Passholder in the notice. 

9.6 Visitors under 12 years of age to Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park and Warwick Castle must be accompanied, at all times, by an individual aged 18 years or over. Visitors under 16 years of age to SEA LIFE Centres and Sanctuaries must be accompanied, at all times, by an individual aged 18 years or over, excluding SEA LIFE Blackpool, SEA LIFE London and SEA LIFE Scarborough. Visitors under 14 years of age to the LEGOLAND® Windsor Resort and SEA LIFE Scarborough must be accompanied, at all times, by an individual aged 18 years or over. Visitors 15 years and under to the London Eye, SEA LIFE London, the London Dungeon, Shrek's Adventure! London and Madame Tussauds (London) must be accompanied, at all times, by an individual aged 18 years or over. Visitors aged 15 and under to the Edinburgh Dungeon must be accompanied, at all times, by an individual aged 16 years or over. Visitors under 16 years of age to the York Dungeon must be accompanied, at all times, by an individual aged 18 years or over. With regard to LEGOLAND® Merlin Annual Centre (Manchester), all adults aged 18 years or over must be accompanied by a child 17 years or under and all visitors 17 years and under must be accompanied at all times, by an individual aged 18 years or over. 

9.7 Visitors under 90cm may enter Chessington World of Adventures Resort, Thorpe Park, Alton Towers Resort, the LEGOLAND® Windsor Resort, Warwick Castle, Shrek's Adventure! London, the London Eye, Madame Tussauds (London), Cadbury World, LEGOLAND® Merlin Annual Centre (Manchester & Birmingham), SEA LIFE London and other SEA LIFE Centres and Sanctuaries free of charge when accompanied with a Passholder over the age of 18 and upon presentation of a free Under 90cm ticket bookable through the Pre-Book Portal here 

9.8 Height, weight, age restrictions and medical warnings apply to certain rides and attractions. Some rides at the LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, Thorpe Park and Alton Towers Resort will require visitors who only just meet the minimum height requirements to be accompanied by an individual aged 16 years or over. 

9.9 All Passholders, their family members and friends entering a Merlin attraction by virtue of a discounted entry ticket are required to comply with the booking and entry conditions (including without limitation any restrictions relating to height, weight, age (including the ages for which children are required to be accompanied by an adult) and any medical warnings) set out on Merlin's website. Passholders should check the relevant attraction's website before booking a visit or visiting. 

9.10 If we fail to comply with these Terms, we are responsible for any direct loss or damage that you suffer provided that such loss or damage is a direct consequence and foreseeable result of our breach, and provided that you use all reasonable endeavours to mitigate such loss and/or damage. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the ordering process. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. 

10. Provision of Data and Merlin's Processing 

10.1 In order to implement and manage these Terms and to enable Merlin to comply with its contractual and statutory obligations, Merlin will require to process certain Personal Data relating to each Passholder as set out in this Clause 10. This is detailed in a separate Fair Processing Notice which will be provided to the Passholder under separate cover. For further details on how this may apply in practice, the Passholder may contact Merlin using privacy@merlinentertainments.biz. 

Each Passholder will be issued with their own digital Essential Pass and will be required to supply the following data: (a) their first name and surname; (b) their date of birth; (c) their residential address; (d) a contact telephone number; (e) a contact email address; and (f) a photograph which must be a true likeness of the holder, and which must conform to UK passport photo requirements. 

10.2 Each Passholder will be issued with their own digital Essential Pass and, for the avoidance of doubt, will be required to supply the details listed in Term 10.1. The purchaser of an Essential Pass must be 18 years or over (and if purchasing an Essential Pass on behalf of a minor (under 18s) the purchaser confirms that they are a parent or guardian of the minor and are authorised to share the minor's personal data (as set out in Term 10.1). 

10.3 If a guest with disabilities has purchased an Essential Pass and completes a Carer Pass application online, at their own discretion, providing documentation that evidences a disability (for example Entitlement to Disability Living Allowance for children under 16 or DLA/Personal Independent Payments (PIP) for those aged 16-64, either in the form of a letter stating that the benefit has been awarded, or the actual Allowance book; A valid Blue Badge; in the case of visual impairment, a registration card known as the BD8 or a Certificate of Visual Impairment (CVI) or a Nimbus Access Card with the companion/ +1 symbol ), that disabled Passholder shall be entitled to a free digital Carer Essential Pass ("Carer Pass") which enables them to bring their carer into an attraction with them at no additional cost. 

10.4 Carer Pass: A carer pass will be issued with a disabled Passholder's Essential Pass where evidence of the disability has been provided by the relevant Passholder via the online application form and accepted by Merlin. Once documentation has been accepted, Merlin will provide a unique code and link for the Passholder to process their digital Carer Pass. Carer Passes will be valid for the Validity Period, and the Passholder will need to re-apply for a Carer Pass when the Validity Period expires. The "Validity Period" is defined as the shorter of: (i) 12 months; or (ii) the remaining duration of the Annual Pass to which the Carer Pass is linked. For the avoidance of doubt, if the Passholder pays on a monthly basis, the Validity Period will be 12 months unless the Annual Pass is terminated before this period expires, upon such termination the Carer Pass will be immediately deemed invalid. The Carer Pass can be used by any family member, friend or carer of the disabled Passholder who is 14 years or over. Each time a disabled Passholder visits an attraction with a carer, they shall also supply their Carer Pass in order for the carer to be granted entry. If a disabled Passholder has forgotten their Carer Pass and wishes to have a carer present during their visit to an attraction Merlin may, at its sole discretion, issue the carer with a day ticket. The Carer Pass entitles the designated carer admission to the attraction only and does not entitle the designated carer to any other benefit including, but not limited to, privilege packs and their associated contents. The details and photograph associated with the Carer Pass must be that of the disabled Essential Passholder. Use by the Passholder and/or their carer of either the Essential Pass and/or the Carer Pass in breach of these Terms may result in both the Essential Pass and the Carer Pass being revoked without compensation. 

10.5 Ride Access Pass: Whilst an Essential Pass entitles the holder to admission to the attractions, it does not automatically entitle a disabled person who is the holder the right to receive a priority entry pass for the rides ("Ride Access Pass"). Ride Access Passes are issued at the theme park attractions and provides holders a reasonable adjustment to make queueing more accessible for those with a disability or long-term health condition. A Ride Access Pass will be provided at Merlin's discretion where Merlin is satisfied that a Passholder is unable to queue at an attraction, and provided that such Passholder is accompanied by someone aged 14 years or over. The terms and conditions of the Ride Access Pass may vary for each attraction and therefore we recommend visiting the attraction's website to view the terms ahead of your visit. 

11. Fair Processing Notice 

11.1 Merlin Attractions Operations Limited ("Merlin") is a British-based entertainment company, with a registered office at Arbor Building, 16th Floor, 255 Blackfriars Road, London, SE1 9AX, whose business is about creating unique, memorable and rewarding visitor experiences. A list of the attractions and a note of the companies that make up the Merlin group which help to achieve this is available at https://www.merlinentertainments.biz/our-brands/ ("Merlin Group"). Merlin values the privacy of those individuals that it provides Merlin Annual Passes to. This fair processing notice ("Notice") sets out the basis on which Merlin processes and protects the personal data we collect from you in connection with the Merlin Annual Passes. 

11.2 As Merlin is the company which was originally responsible for collecting information about you, it will be the Data Controller and can be contacted using the details set out below. You should be aware that although Merlin is principally responsible for looking after personal data collected in connection with a Merlin Annual Pass, information is likely to be held in databases which can be accessed by other Merlin Group companies, and other entities in the Merlin Group may also be Data Controllers where they control the use or processing of such data. In the context of the Merlin Annual Passes, Merlin will however be the single point of contact for all Merlin Group Data Controllers who can be contacted using the details set out below. 

12. What personal information do we collect from you? 

12.1 In relation to potential, historic individuals and current Passholders, we collect "Personal Information". This refers to information which identifies or is capable of identifying you as an individual. We collect the following data directly from you in the course of administering or promoting our Merlin Annual Passes: Information that you provide when applying for an Essential Pass. Details of any concerns if you contact us with a query or issue. When you complete a survey to tell us how your experience of our attractions was and how we can improve, although you do not have to respond to them. Details of transactions you carry out to purchase an Essential Pass including your credit/debit card details. 

12.2 Your name, address, telephone number and/or email address and any other data fields noted in Term 10.1 in order to contact you with details of your Essential Pass or in the unlikely event that we need to contact you urgently about your Essential Pass. These details are mandatory and failure to provide means that we cannot provide you with an Essential Pass. 

12.3 We comply with principles of "data minimisation", and only collect the types and volume of Personal Information required to achieve the purposes set out in this Notice. 

13. What purposes do we use your personal information for and what is the legal basis? 

13.1 We will use the Personal Information we collect for the purposes of: contacting you in relation to service information, including, but not limited to, information about changes to these Terms, expiry reminders for your Essential Pass; ensuring the security and safety of our attractions as covered by your Essential Pass; and carrying out our obligations arising from any contracts entered into between you and us and ensuring we receive payment as required. We may also send you marketing materials (where we have appropriate permissions) as explained in more detail below. Merlin does not however send marketing materials to any child under the age of 13. 

13.2 We will also need to use your personal data for purposes associated with our legal and regulatory obligations, including in relation to ensuring the health and safety of Passholders at any of our attractions. 

13.3 In the majority of cases, the processing of your personal data will be justified on one of the following bases: (i) it is provided for in the Essential Pass Terms and Conditions, and therefore necessary to give effect to that contract (purposes A and C described above); (ii) it is necessary for us to comply with a legal obligation (purpose B described above); or (iii) it is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms (marketing purposes described below, save where opt-in consent is required by other data protection laws in which case our legal basis shall be your consent for the purpose of GDPR). That legitimate interest is our freedom to operate as a global organisation and to ensure that our attractions are promoted. 

13.4 PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

13.5 Where a Merlin Annual Passholder provides evidence of a disability in accordance with Term 10.3 in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an attraction, the Merlin Annual Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Merlin Annual Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

13.6 Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Merlin Annual Pass in respect of that minor. 

13.7 PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

14. Direct marketing 

14.1 We may use your personal data to send you direct marketing communications about our Essential Pass. This will be in the form of email, post, SMS or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at campaigns@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Essential Pass. 

15. How long do we keep your personal information? 

15.1 We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

16. Who do we share your personal data with? 

16.1 We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

(a) Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Salesforce, Experian Marketing Services; Cheetah Digital; CTI Digital; Merkle; Avius Insight; Zen Desk; and HH Global (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

(b) Social media platforms, including Facebook; 

(c) Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

(d) Solicitors and other professional services firms (including our auditors). 

16.2 Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

17. Transfer of your personal information across borders 

17.1 Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

(a) only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

(b) ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

17.2 You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

18. Protection of your information 

18.1 We have implemented reasonable physical, technical and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction or damage. 

19. Your rights 

19.1 You have the following rights in respect of your personal data: 

(a) Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

(b) Rectification: to rectify inaccurate personal data; 

(c) Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

(d) Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

(e) Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

(f) Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

(g) We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

19.2 To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

(a) We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

(b) We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

(c) We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

(d) Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

20. CONTACT US 

20.1 For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact info@merlinannualpass.co.uk with the subject heading "Exercise of Data Subject Right(s)". 

20.2 If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time. 

2026 

October: 17th, 24th, 25th, 31st 

November: 6th 7th, 8th 

December: 19th, 25th, 26th, 27th 

2027: 

February: 13th, 14th 

March: 28th, 29th 

April: 1st, 2nd & 3rd 

May: 1st, 2nd, 3rd, 29th, 30th & 31st 

June: 3rd, 4th & 5th 

July: 17th, 24th & 31st  

August: 7th, 14th, 21st, 28th, 29th & 30th  

October: 2nd, 9th, 16th, 23rd, 24th, 28th, 29th, 30th & 31st 

November: 5th, 6th & 7th  

December: 26th & 27th 

4.2 Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Discovery Pass as determined by Merlin. 

5. Planned Seasonal Attraction Operating Dates 

5.1 The Discovery Pass is subject to the operating calendars of each attraction. Please check individual attraction opening and closing dates on the relevant attraction's website as outlined below. Please note that not all attractions are open all year. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

5.2 The Discovery Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to Secondary Attractions, Experiences and Events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant Secondary Attraction, Experience, Event or service. Any applicable charge will be displayed before you confirm your booking or purchase. 

For the avoidance of doubt, Secondary Attractions, Experiences and Events including those which may be operated by Merlin or third parties, are hosted within (or in connection with) the main attractions and may be excluded from Merlin Annual Pass admission, and may requiring the purchase of a separate ticket, reservation and/or payment of an additional charge. Such attractions, experiences and events may include seasonal and special events, concerts, after-hours events, premium experiences, attraction add-ons, themed entertainment, mazes, water-based attractions, adventure activities and any other attractions, experiences or events designated by Merlin from time to time. 

6. Exclusions and Restrictions 

6.1 The Discovery Pass will not guarantee immediate entry to any attraction or any event at any time. At attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot online or pre-book their entry in advance online in order to access the attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of individual (eg based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook. When any Passholder has booked a timeslot (irrespective of Pass type), the attraction may ask such Passholder to leave the attraction at the end of their allocated timeslot. 

6.2 Discovery Pass holders are entitled to hold up to one active pre-booking at any time across participating attractions. A further pre-booking may only be made once the existing booking has been used, cancelled, or has expired. 

6.3 An Discovery Pass is only valid for standard London Eye tickets. An Discovery Pass may not be used for any of the following (without limitation): 

(a) Admission on to the London Eye River Cruise; 

(b) Pre-booked capsules; 

(c) Private capsules; 

(d) Civil ceremonies or weddings; 

(e) Champagne Experience; 

(f) Themed seasonal tickets; or 

(g) Packages, such as restaurants, hotels, theatre and combination tickets. 

7. Pre-booking and No-show Policy 

7.1 To use an Discovery Pass, the Passholder must show their digital Pass at the admissions office, turnstile or other authorised entry point of the relevant attraction. Entry to an attraction by use of an Discovery Pass will only be permitted if a valid digital Discovery Pass can be presented alongside (for attractions requiring pre-booking) a valid pre-book ticket bookable in the Passholder Pre-book Portal found at https://www.merlinannualpass.co.uk/prebook. Failure to present a valid Discovery Pass will result in a charge of the "on the day" admission rate applicable to the relevant attraction, which will be non-refundable. Re-entry to the same attraction on the same day may require a hand stamp which will be given to the Passholder by the attraction on exit from the attraction. 

7.2 Please only make bookings using your Pass if you are able to visit on that day. If you do not visit the attraction using your Pass before closing time on the day of the booking, we reserve the right to mark your Pass with a 'no show' and you will receive an email from us confirming this the same. 

7.3 If your Pass is marked with a 'no show' three times within a 90-day period, we may also pause your Pass. If this happens, we will email you, and you will not be able to make any further bookings for 14 days after receipt of that email. 

7.4 If you would like to discuss or query any 'no show' status, or to cancel any bookings*, please contact our call centre on 01372 751411 (local rate number) on Monday - Friday from 9am - 4pm or fill in our contact form at https://support.merlinannualpass.co.uk/hc/en-us/requests/new to chat through your options with us. 

8. Withdrawal, Discontinuation and Revocation 

8.1 Pass Misuse means any use of a Discovery Merlin Annual Pass that is contrary to these Terms and Conditions or which Merlin reasonably believes is intended to circumvent, exploit or improperly benefit from the Pass programme, including but not limited to: 

(a) allowing any other person to use your Pass or attempting to gain admission using another person's Pass; 

(b) sharing, selling, transferring, advertising or otherwise making available any Passholder benefit, entitlement, reservation, discount, voucher, ticket or offer to a third party where not expressly permitted; 

(c) repeatedly making reservations or pre-bookings which are not used and are not cancelled in accordance with any applicable cancellation requirements; 

(d) making reservations, bookings or transactions using false, misleading or inaccurate information; 

(e) engaging in fraudulent, dishonest, abusive, threatening or inappropriate conduct towards Merlin, its employees, agents or guests; 

(f) using the Pass for any commercial purpose, including resale, promotional activity, tour operations or other unauthorised business use; 

(g) attempting to bypass, manipulate or interfere with any booking, admission, access control, pricing, ticketing or Passholder system; 

(h) obtaining, attempting to obtain, or facilitating admission, benefits or discounts to which the Passholder is not entitled; and 

(i) any other activity which Merlin reasonably considers to be an abuse of the Merlin Annual Pass programme. 

8.2 All Merlin Annual Passes remain the property of Merlin and can be withdrawn at any time. Passholders shall take all reasonable steps to ensure that an Discovery Pass or Merlin Gift is kept secure at all times and any Discovery Pass which has been lost, stolen and/or damaged should be reported to the relevant attraction pursuant to Term 9.1. Merlin Annual Passes are non-transferable and cannot be sold, loaned or given away to or used by a third party. An Discovery Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if sold, loaned or given away or if any attempt is made to sell, loan or give it away. In the absolute discretion of the relevant attraction, access will be denied to any or all attractions and the relevant Passholder's pass revoked, if Merlin considers the Passholder to be guilty of (i) fraud or attempted fraud in respect of the Discovery Pass, (ii) misuse of the Discovery Pass (per term 8.1); and/or (iii) inappropriate conduct. Inappropriate conduct includes, but is not limited to, displaying any sign or visible representation of any kind which is, or could reasonably be judged to be, threatening, abusive or insulting to any member of Merlin staff and/or other members of the public visiting the attractions, or allowing or assisting a third party to attempt to gain unauthorised or improper access to any attraction with an Discovery Pass of which they are not the valid holder. For the avoidance of doubt, Pass Misuse is defined as per Term 8.1 and no refund and/or compensation will be given in such circumstances. 

8.3 Merlin reserves the right to discontinue any Discovery Pass product provided Merlin serves you with at least 45 days’ notice. 

8.4 An individual who has their Discovery Pass revoked in accordance with Term 8.2 or 8.6 shall be prevented from obtaining a replacement Merlin Annual Pass and, in the future, is required to purchase a full price entrance ticket to enter an attraction and this will be non-refundable. A year after the date an individual has their Discovery Pass revoked, such individual can contact Merlin to purchase a new Discovery Pass and Merlin will assess the revocation or ban at the time. The issue of any new Merlin Annual Pass in accordance with this Term 8.3 is at the absolute discretion of Merlin and is subject to availability. Individuals who are permitted by Merlin to purchase a new Merlin Annual Pass in accordance with this Term 8.3 shall be required to pay the full purchase price applicable at the time of purchase. 

8.5 An Annual Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if Merlin reasonably believes a Passholder to be a convicted child sex offender or subject to the notification requirements of the Sexual Offences Act 2003, or subject to the Sexual Risk Order, Child Abduction Notice, or any other restrictions or requirements that protects the safety and welfare of children, or which Merlin reasonably judges could give rise to a breach of its commitment to the safeguarding of children. For the avoidance of doubt, no refund will be given in any such circumstances. 

8.6 An individual who has their Pass revoked in accordance with Term 8.5 shall be prevented from obtaining a replacement Pass and access will be denied to all or any of Merlin’s attractions which in this instance shall be deemed to include any other resorts or attractions which may be operated by Merlin at any point in the future. 

8.7 An Discovery Pass that is discovered to have been purchased through illegal methods (including, but not limited to, the use of fraudulent debit/credit cards) and/or through unauthorised third party channels, will be revoked without compensation. Should you require any further information regarding Merlin's approved third party suppliers, please contact info@merlinannualpass.co.uk. 

8.8 The management of the relevant attraction, acting reasonably, reserves the right to refuse admission, or to refuse to allow pre-booking, at any time and for any reason including, but not being limited to, the attraction being at full capacity. 

8.9 All Merlin Passholders are subject to a bag search on entry to any attraction. Refusal to allow a search may result in access to the site being denied on the date of visit. 

9. Other Provisions 

9.1 In the event of a lost, stolen and/or damaged Discovery Pass, the Passholder should contact Merlin directly to have the relevant Discovery Pass blocked. Contact details are set out at the beginning of these Terms. 

9.2 Unless stated otherwise, an Discovery Pass cannot be used in conjunction with any promotional offer, voucher, advance booking or with any discount or retail/restaurant incentive. The Passholder is only entitled to the discounts made available to Passholders at Merlin's discretion from time to time. 

9.3 Once an Discovery Pass has been purchased, the Passholder can only cancel the Discovery Pass as described in Term 1.5 above. If you do not exercise your right to cancel within 14 days of entering into this contract as described above, your Discovery Pass is non-refundable. 

9.4 Merlin is entitled, in its absolute discretion, to change the price payable by new or renewing customers purchasing its Discovery Pass at any time and for any reason and may from time to time offer pricing or promotional offers for purchasing the Discovery Pass at specific attractions, online, or through third party channels. Please note that the price paid for an Discovery Pass is fixed at the time of purchase. Merlin does not offer price matching, refunds, credits or retrospective discounts where the same Pass is subsequently offered at a lower price, including during promotional or sale periods.If Merlin changes the price payable for its Discovery Pass, it will advise Passholders on the website. For the avoidance of doubt, any changes in pricing will not apply to existing Merlin Annual Passes retrospectively. 

9.5 Merlin may make reasonable changes to these Terms where necessary for the operation of the Merlin Annual Pass programme, including for legal, regulatory, security, fraud prevention, operational or business reasons. Merlin will give at least 30 days' notice of any material changes and will notify Passholders by email and publish the updated Terms on the Merlin Annual Pass website as well as If a material change significantly reduces a Passholder's ability to use the benefits included with their Pass, Merlin will explaining any options available to the Passholder in the notice. 

9.6 Visitors under 12 years of age to Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park and Warwick Castle must be accompanied, at all times, by an individual aged 18 years or over. Visitors under 16 years of age to SEA LIFE Centres and Sanctuaries must be accompanied, at all times, by an individual aged 18 years or over, excluding SEA LIFE Blackpool, SEA LIFE London and SEA LIFE Scarborough. Visitors under 14 years of age to the LEGOLAND® Windsor Resort and SEA LIFE Scarborough must be accompanied, at all times, by an individual aged 18 years or over. Visitors 15 years and under to the London Eye, SEA LIFE London, the London Dungeon, Shrek's Adventure! London and Madame Tussauds (London) must be accompanied, at all times, by an individual aged 18 years or over. Visitors aged 15 and under to the Edinburgh Dungeon must be accompanied, at all times, by an individual aged 16 years or over. Visitors under 16 years of age to the York Dungeon must be accompanied, at all times, by an individual aged 18 years or over. With regard to LEGOLAND® Merlin Annual Centre (Manchester), all adults aged 18 years or over must be accompanied by a child 17 years or under and all visitors 17 years and under must be accompanied at all times, by an individual aged 18 years or over. 

9.7 Visitors under 90cm may enter Chessington World of Adventures Resort, Thorpe Park, Alton Towers Resort, the LEGOLAND® Windsor Resort, Warwick Castle, Shrek's Adventure! London, the London Eye, Madame Tussauds (London), Cadbury World, LEGOLAND® Merlin Annual Centre (Manchester & Birmingham), SEA LIFE London and other SEA LIFE Centres and Sanctuaries free of charge when accompanied with a Passholder over the age of 18 and upon presentation of a free Under 90cm ticket bookable through the Pre-Book Portal here 

9.8 Height, weight, age restrictions and medical warnings apply to certain rides and attractions. Some rides at the LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, Thorpe Park and Alton Towers Resort will require visitors who only just meet the minimum height requirements to be accompanied by an individual aged 16 years or over. 

9.9 All Passholders, their family members and friends entering a Merlin attraction by virtue of a discounted entry ticket are required to comply with the booking and entry conditions (including without limitation any restrictions relating to height, weight, age (including the ages for which children are required to be accompanied by an adult) and any medical warnings) set out on Merlin's website. Passholders should check the relevant attraction's website before booking a visit or visiting. 

9.10 If we fail to comply with these Terms, we are responsible for any direct loss or damage that you suffer provided that such loss or damage is a direct consequence and foreseeable result of our breach, and provided that you use all reasonable endeavours to mitigate such loss and/or damage. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the ordering process. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. 

10. Provision of Data and Merlin's Processing 

10.1 In order to implement and manage these Terms and to enable Merlin to comply with its contractual and statutory obligations, Merlin will require to process certain Personal Data relating to each Passholder as set out in this Clause 10. This is detailed in a separate Fair Processing Notice which will be provided to the Passholder under separate cover. For further details on how this may apply in practice, the Passholder may contact Merlin using privacy@merlinentertainments.biz. 

Each Passholder will be issued with their own digital Discovery Pass and will be required to supply the following data: (a) their first name and surname; (b) their date of birth; (c) their residential address; (d) a contact telephone number; (e) a contact email address; and (f) a photograph which must be a true likeness of the holder, and which must conform to UK passport photo requirements. 

10.2 Each Passholder will be issued with their own digital Discovery Pass and, for the avoidance of doubt, will be required to supply the details listed in Term 10.1. The purchaser of an Discovery Pass must be 18 years or over (and if purchasing an Discovery Pass on behalf of a minor (under 18s) the purchaser confirms that they are a parent or guardian of the minor and are authorised to share the minor's personal data (as set out in Term 10.1). 

10.3 If a guest with disabilities has purchased an Discovery Pass and completes a Carer Pass application online, at their own discretion, providing documentation that evidences a disability (for example Entitlement to Disability Living Allowance for children under 16 or DLA/Personal Independent Payments (PIP) for those aged 16-64, either in the form of a letter stating that the benefit has been awarded, or the actual Allowance book; A valid Blue Badge; in the case of visual impairment, a registration card known as the BD8 or a Certificate of Visual Impairment (CVI) or a Nimbus Access Card with the companion/ +1 symbol ), that disabled Passholder shall be entitled to a free digital Carer Discovery Pass ("Carer Pass") which enables them to bring their carer into an attraction with them at no additional cost. 

10.4 Carer Pass: A carer pass will be issued with a disabled Passholder's Discovery Pass where evidence of the disability has been provided by the relevant Passholder via the online application form and accepted by Merlin. Once documentation has been accepted, Merlin will provide a unique code and link for the Passholder to process their digital Carer Pass. Carer Passes will be valid for the Validity Period, and the Passholder will need to re-apply for a Carer Pass when the Validity Period expires. The "Validity Period" is defined as the shorter of: (i) 12 months; or (ii) the remaining duration of the Annual Pass to which the Carer Pass is linked. For the avoidance of doubt, if the Passholder pays on a monthly basis, the Validity Period will be 12 months unless the Annual Pass is terminated before this period expires, upon such termination the Carer Pass will be immediately deemed invalid. The Carer Pass can be used by any family member, friend or carer of the disabled Passholder who is 14 years or over. Each time a disabled Passholder visits an attraction with a carer, they shall also supply their Carer Pass in order for the carer to be granted entry. If a disabled Passholder has forgotten their Carer Pass and wishes to have a carer present during their visit to an attraction Merlin may, at its sole discretion, issue the carer with a day ticket. The Carer Pass entitles the designated carer admission to the attraction only and does not entitle the designated carer to any other benefit including, but not limited to, privilege packs and their associated contents. The details and photograph associated with the Carer Pass must be that of the disabled Discovery Passholder. Use by the Passholder and/or their carer of either the Discovery Pass and/or the Carer Pass in breach of these Terms may result in both the Discovery Pass and the Carer Pass being revoked without compensation. 

10.5 Ride Access Pass: Whilst an Discovery Pass entitles the holder to admission to the attractions, it does not automatically entitle a disabled person who is the holder the right to receive a priority entry pass for the rides ("Ride Access Pass"). Ride Access Passes are issued at the theme park attractions and provides holders a reasonable adjustment to make queueing more accessible for those with a disability or long-term health condition. A Ride Access Pass will be provided at Merlin's discretion where Merlin is satisfied that a Passholder is unable to queue at an attraction, and provided that such Passholder is accompanied by someone aged 14 years or over. The terms and conditions of the Ride Access Pass may vary for each attraction and therefore we recommend visiting the attraction's website to view the terms ahead of your visit. 

11. Fair Processing Notice 

11.1 Merlin Attractions Operations Limited ("Merlin") is a British-based entertainment company, with a registered office at Arbor Building, 16th Floor, 255 Blackfriars Road, London, SE1 9AX, whose business is about creating unique, memorable and rewarding visitor experiences. A list of the attractions and a note of the companies that make up the Merlin group which help to achieve this is available at https://www.merlinentertainments.biz/our-brands/ ("Merlin Group"). Merlin values the privacy of those individuals that it provides Merlin Annual Passes to. This fair processing notice ("Notice") sets out the basis on which Merlin processes and protects the personal data we collect from you in connection with the Merlin Annual Passes. 

11.2 As Merlin is the company which was originally responsible for collecting information about you, it will be the Data Controller and can be contacted using the details set out below. You should be aware that although Merlin is principally responsible for looking after personal data collected in connection with a Merlin Annual Pass, information is likely to be held in databases which can be accessed by other Merlin Group companies, and other entities in the Merlin Group may also be Data Controllers where they control the use or processing of such data. In the context of the Merlin Annual Passes, Merlin will however be the single point of contact for all Merlin Group Data Controllers who can be contacted using the details set out below. 

12. What personal information do we collect from you? 

12.1 In relation to potential, historic individuals and current Passholders, we collect "Personal Information". This refers to information which identifies or is capable of identifying you as an individual. We collect the following data directly from you in the course of administering or promoting our Merlin Annual Passes: Information that you provide when applying for an Discovery Pass. Details of any concerns if you contact us with a query or issue. When you complete a survey to tell us how your experience of our attractions was and how we can improve, although you do not have to respond to them. Details of transactions you carry out to purchase an Discovery Pass including your credit/debit card details. 

12.2 Your name, address, telephone number and/or email address and any other data fields noted in Term 10.1 in order to contact you with details of your Discovery Pass or in the unlikely event that we need to contact you urgently about your Discovery Pass. These details are mandatory and failure to provide means that we cannot provide you with an Discovery Pass. 

12.3 We comply with principles of "data minimisation", and only collect the types and volume of Personal Information required to achieve the purposes set out in this Notice. 

13. What purposes do we use your personal information for and what is the legal basis? 

13.1 We will use the Personal Information we collect for the purposes of: contacting you in relation to service information, including, but not limited to, information about changes to these Terms, expiry reminders for your Discovery Pass; ensuring the security and safety of our attractions as covered by your Discovery Pass; and carrying out our obligations arising from any contracts entered into between you and us and ensuring we receive payment as required. We may also send you marketing materials (where we have appropriate permissions) as explained in more detail below. Merlin does not however send marketing materials to any child under the age of 13. 

13.2 We will also need to use your personal data for purposes associated with our legal and regulatory obligations, including in relation to ensuring the health and safety of Passholders at any of our attractions. 

13.3 In the majority of cases, the processing of your personal data will be justified on one of the following bases: (i) it is provided for in the Discovery Pass Terms and Conditions, and therefore necessary to give effect to that contract (purposes A and C described above); (ii) it is necessary for us to comply with a legal obligation (purpose B described above); or (iii) it is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms (marketing purposes described below, save where opt-in consent is required by other data protection laws in which case our legal basis shall be your consent for the purpose of GDPR). That legitimate interest is our freedom to operate as a global organisation and to ensure that our attractions are promoted. 

13.4 PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

13.5 Where a Merlin Annual Passholder provides evidence of a disability in accordance with Term 10.3 in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an attraction, the Merlin Annual Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Merlin Annual Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

13.6 Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Merlin Annual Pass in respect of that minor. 

13.7 PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

14. Direct marketing 

14.1 We may use your personal data to send you direct marketing communications about our Discovery Pass. This will be in the form of email, post, SMS or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at campaigns@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Discovery Pass. 

15. How long do we keep your personal information? 

15.1 We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

16. Who do we share your personal data with? 

16.1 We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

(a) Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Salesforce, Experian Marketing Services; Cheetah Digital; CTI Digital; Merkle; Avius Insight; Zen Desk; and HH Global (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

(b) Social media platforms, including Facebook; 

(c) Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

(d) Solicitors and other professional services firms (including our auditors). 

16.2 Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

17. Transfer of your personal information across borders 

17.1 Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

(a) only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

(b) ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

17.2 You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

18. Protection of your information 

18.1 We have implemented reasonable physical, technical and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction or damage. 

19. Your rights 

19.1 You have the following rights in respect of your personal data: 

(a) Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

(b) Rectification: to rectify inaccurate personal data; 

(c) Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

(d) Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

(e) Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

(f) Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

(g) We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

19.2 To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

(a) We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

(b) We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

(c) We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

(d) Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

20. CONTACT US 

20.1 For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact info@merlinannualpass.co.uk with the subject heading "Exercise of Data Subject Right(s)". 

20.2 If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time. 

October: 17th, 24th, 25th, 31st 

November: 6th 7th, 8th 

December: 19th, 25th, 26th, 27th 

2027: 

February: 13th, 14th 

March: 28th, 29th 

April: 1st, 2nd & 3rd 

May: 1st, 2nd, 3rd, 29th, 30th & 31st 

June: 3rd, 4th & 5th 

July: 17th, 24th & 31st  

August: 7th, 14th, 21st, 28th, 29th & 30th  

October: 2nd, 9th, 16th, 23rd, 24th, 28th, 29th, 30th & 31st 

November: 5th, 6th & 7th  

December: 26th & 27th 

4.2 Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Silver Pass as determined by Merlin. 

5. Planned Seasonal Attraction Operating Dates 

5.1 The Silver Pass is subject to the operating calendars of each attraction. Please check individual attraction opening and closing dates on the relevant attraction's website as outlined below. Please note that not all attractions are open all year. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Silver Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Silver Centre Manchester Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

5.2 The Silver Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to Secondary Attractions, Experiences and Events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant Secondary Attraction, Experience, Event or service. Any applicable charge will be displayed before you confirm your booking or purchase. 

For the avoidance of doubt, Secondary Attractions, Experiences and Events including those which may be operated by Merlin or third parties, are hosted within (or in connection with) the main attractions and may be excluded from Merlin Annual Pass admission, and may requiring the purchase of a separate ticket, reservation and/or payment of an additional charge. Such attractions, experiences and events may include seasonal and special events, concerts, after-hours events, premium experiences, attraction add-ons, themed entertainment, mazes, water-based attractions, adventure activities and any other attractions, experiences or events designated by Merlin from time to time. 

6. Exclusions and Restrictions 

6.1 The Silver Pass will not guarantee immediate entry to any attraction or any event at any time. At attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot online or pre-book their entry in advance online in order to access the attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of individual (eg based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook. When any Passholder has booked a timeslot (irrespective of Pass type), the attraction may ask such Passholder to leave the attraction at the end of their allocated timeslot. 

6.2 Silver Pass holders are entitled to hold up to one active pre-booking at any time across participating attractions. A further pre-booking may only be made once the existing booking has been used, cancelled, or has expired. 

6.3 An Silver Pass is only valid for standard London Eye tickets. An Silver Pass may not be used for any of the following (without limitation): 

(a) Admission on to the London Eye River Cruise; 

(b) Pre-booked capsules; 

(c) Private capsules; 

(d) Civil ceremonies or weddings; 

(e) Champagne Experience; 

(f) Themed seasonal tickets; or 

(g) Packages, such as restaurants, hotels, theatre and combination tickets. 

7. Pre-booking and No-show Policy 

7.1 To use an Silver Pass, the Passholder must show their digital Pass at the admissions office, turnstile or other authorised entry point of the relevant attraction. Entry to an attraction by use of an Silver Pass will only be permitted if a valid digital Silver Pass can be presented alongside (for attractions requiring pre-booking) a valid pre-book ticket bookable in the Passholder Pre-book Portal found at https://www.merlinannualpass.co.uk/prebook. Failure to present a valid Silver Pass will result in a charge of the "on the day" admission rate applicable to the relevant attraction, which will be non-refundable. Re-entry to the same attraction on the same day may require a hand stamp which will be given to the Passholder by the attraction on exit from the attraction. 

7.2 Please only make bookings using your Pass if you are able to visit on that day. If you do not visit the attraction using your Pass before closing time on the day of the booking, we reserve the right to mark your Pass with a 'no show' and you will receive an email from us confirming this the same. 

7.3 If your Pass is marked with a 'no show' three times within a 90-day period, we may also pause your Pass. If this happens, we will email you, and you will not be able to make any further bookings for 14 days after receipt of that email. 

7.4 If you would like to discuss or query any 'no show' status, or to cancel any bookings*, please contact our call centre on 01372 751411 (local rate number) on Monday - Friday from 9am - 4pm or fill in our contact form at https://support.merlinannualpass.co.uk/hc/en-us/requests/new to chat through your options with us. 

8. Withdrawal, Discontinuation and Revocation 

8.1 Pass Misuse means any use of a Silver Merlin Annual Pass that is contrary to these Terms and Conditions or which Merlin reasonably believes is intended to circumvent, exploit or improperly benefit from the Pass programme, including but not limited to: 

(a) allowing any other person to use your Pass or attempting to gain admission using another person's Pass; 

(b) sharing, selling, transferring, advertising or otherwise making available any Passholder benefit, entitlement, reservation, discount, voucher, ticket or offer to a third party where not expressly permitted; 

(c) repeatedly making reservations or pre-bookings which are not used and are not cancelled in accordance with any applicable cancellation requirements; 

(d) making reservations, bookings or transactions using false, misleading or inaccurate information; 

(e) engaging in fraudulent, dishonest, abusive, threatening or inappropriate conduct towards Merlin, its employees, agents or guests; 

(f) using the Pass for any commercial purpose, including resale, promotional activity, tour operations or other unauthorised business use; 

(g) attempting to bypass, manipulate or interfere with any booking, admission, access control, pricing, ticketing or Passholder system; 

(h) obtaining, attempting to obtain, or facilitating admission, benefits or discounts to which the Passholder is not entitled; and 

(i) any other activity which Merlin reasonably considers to be an abuse of the Merlin Annual Pass programme. 

8.2 All Merlin Annual Passes remain the property of Merlin and can be withdrawn at any time. Passholders shall take all reasonable steps to ensure that an Silver Pass or Merlin Gift is kept secure at all times and any Silver Pass which has been lost, stolen and/or damaged should be reported to the relevant attraction pursuant to Term 9.1. Merlin Annual Passes are non-transferable and cannot be sold, loaned or given away to or used by a third party. An Silver Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if sold, loaned or given away or if any attempt is made to sell, loan or give it away. In the absolute discretion of the relevant attraction, access will be denied to any or all attractions and the relevant Passholder's pass revoked, if Merlin considers the Passholder to be guilty of (i) fraud or attempted fraud in respect of the Silver Pass, (ii) misuse of the Silver Pass (per term 8.1); and/or (iii) inappropriate conduct. Inappropriate conduct includes, but is not limited to, displaying any sign or visible representation of any kind which is, or could reasonably be judged to be, threatening, abusive or insulting to any member of Merlin staff and/or other members of the public visiting the attractions, or allowing or assisting a third party to attempt to gain unauthorised or improper access to any attraction with an Silver Pass of which they are not the valid holder. For the avoidance of doubt, Pass Misuse is defined as per Term 8.1 and no refund and/or compensation will be given in such circumstances. 

8.3 Merlin reserves the right to discontinue any Silver Pass product provided Merlin serves you with at least 45 days’ notice. 

8.4 An individual who has their Silver Pass revoked in accordance with Term 8.2 or 8.6 shall be prevented from obtaining a replacement Merlin Annual Pass and, in the future, is required to purchase a full price entrance ticket to enter an attraction and this will be non-refundable. A year after the date an individual has their Silver Pass revoked, such individual can contact Merlin to purchase a new Silver Pass and Merlin will assess the revocation or ban at the time. The issue of any new Merlin Annual Pass in accordance with this Term 8.3 is at the absolute discretion of Merlin and is subject to availability. Individuals who are permitted by Merlin to purchase a new Merlin Annual Pass in accordance with this Term 8.3 shall be required to pay the full purchase price applicable at the time of purchase. 

8.5 An Annual Pass will automatically be deemed void and shall be revoked without a refund and/or compensation if Merlin reasonably believes a Passholder to be a convicted child sex offender or subject to the notification requirements of the Sexual Offences Act 2003, or subject to the Sexual Risk Order, Child Abduction Notice, or any other restrictions or requirements that protects the safety and welfare of children, or which Merlin reasonably judges could give rise to a breach of its commitment to the safeguarding of children. For the avoidance of doubt, no refund will be given in any such circumstances. 

8.6 An individual who has their Pass revoked in accordance with Term 8.5 shall be prevented from obtaining a replacement Pass and access will be denied to all or any of Merlin’s attractions which in this instance shall be deemed to include any other resorts or attractions which may be operated by Merlin at any point in the future. 

8.7 An Silver Pass that is discovered to have been purchased through illegal methods (including, but not limited to, the use of fraudulent debit/credit cards) and/or through unauthorised third party channels, will be revoked without compensation. Should you require any further information regarding Merlin's approved third party suppliers, please contact info@merlinannualpass.co.uk. 

8.8 The management of the relevant attraction, acting reasonably, reserves the right to refuse admission, or to refuse to allow pre-booking, at any time and for any reason including, but not being limited to, the attraction being at full capacity. 

8.9 All Merlin Passholders are subject to a bag search on entry to any attraction. Refusal to allow a search may result in access to the site being denied on the date of visit. 

9. Other Provisions 

9.1 In the event of a lost, stolen and/or damaged Silver Pass, the Passholder should contact Merlin directly to have the relevant Silver Pass blocked. Contact details are set out at the beginning of these Terms. 

9.2 Unless stated otherwise, an Silver Pass cannot be used in conjunction with any promotional offer, voucher, advance booking or with any discount or retail/restaurant incentive. The Passholder is only entitled to the discounts made available to Passholders at Merlin's discretion from time to time. 

9.3 Once an Silver Pass has been purchased, the Passholder can only cancel the Silver Pass as described in Term 1.5 above. If you do not exercise your right to cancel within 14 days of entering into this contract as described above, your Silver Pass is non-refundable. 

9.4 Merlin is entitled, in its absolute discretion, to change the price payable by new or renewing customers purchasing its Silver Pass at any time and for any reason and may from time to time offer pricing or promotional offers for purchasing the Silver Pass at specific attractions, online, or through third party channels. Please note that the price paid for an Silver Pass is fixed at the time of purchase. Merlin does not offer price matching, refunds, credits or retrospective discounts where the same Pass is subsequently offered at a lower price, including during promotional or sale periods.If Merlin changes the price payable for its Silver Pass, it will advise Passholders on the website. For the avoidance of doubt, any changes in pricing will not apply to existing Merlin Annual Passes retrospectively. 

9.5 Merlin may make reasonable changes to these Terms where necessary for the operation of the Merlin Annual Pass programme, including for legal, regulatory, security, fraud prevention, operational or business reasons. Merlin will give at least 30 days' notice of any material changes and will notify Passholders by email and publish the updated Terms on the Merlin Annual Pass website as well as If a material change significantly reduces a Passholder's ability to use the benefits included with their Pass, Merlin will explaining any options available to the Passholder in the notice 

9.6 Visitors under 12 years of age to Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park and Warwick Castle must be accompanied, at all times, by an individual aged 18 years or over. Visitors under 16 years of age to SEA LIFE Centres and Sanctuaries must be accompanied, at all times, by an individual aged 18 years or over, excluding SEA LIFE Blackpool, SEA LIFE London and SEA LIFE Scarborough. Visitors under 14 years of age to the LEGOLAND® Windsor Resort and SEA LIFE Scarborough must be accompanied, at all times, by an individual aged 18 years or over. Visitors 15 years and under to the London Eye, SEA LIFE London, the London Dungeon, Shrek's Adventure! London and Madame Tussauds (London) must be accompanied, at all times, by an individual aged 18 years or over. Visitors aged 15 and under to the Edinburgh Dungeon must be accompanied, at all times, by an individual aged 16 years or over. Visitors under 16 years of age to the York Dungeon must be accompanied, at all times, by an individual aged 18 years or over. With regard to LEGOLAND® Merlin Annual Centre (Manchester), all adults aged 18 years or over must be accompanied by a child 17 years or under and all visitors 17 years and under must be accompanied at all times, by an individual aged 18 years or over. 

9.7 Visitors under 90cm may enter Chessington World of Adventures Resort, Thorpe Park, Alton Towers Resort, the LEGOLAND® Windsor Resort, Warwick Castle, Shrek's Adventure! London, the London Eye, Madame Tussauds (London), Cadbury World, LEGOLAND® Merlin Annual Centre (Manchester & Birmingham), SEA LIFE London and other SEA LIFE Centres and Sanctuaries free of charge when accompanied with a Passholder over the age of 18 and upon presentation of a free Under 90cm ticket bookable through the Pre-Book Portal here 

9.8 Height, weight, age restrictions and medical warnings apply to certain rides and attractions. Some rides at the LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, Thorpe Park and Alton Towers Resort will require visitors who only just meet the minimum height requirements to be accompanied by an individual aged 16 years or over. 

9.9 All Passholders, their family members and friends entering a Merlin attraction by virtue of a discounted entry ticket are required to comply with the booking and entry conditions (including without limitation any restrictions relating to height, weight, age (including the ages for which children are required to be accompanied by an adult) and any medical warnings) set out on Merlin's website. Passholders should check the relevant attraction's website before booking a visit or visiting. 

9.10 If we fail to comply with these Terms, we are responsible for any direct loss or damage that you suffer provided that such loss or damage is a direct consequence and foreseeable result of our breach, and provided that you use all reasonable endeavours to mitigate such loss and/or damage. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the ordering process. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. 

10. Provision of Data and Merlin's Processing 

10.1 In order to implement and manage these Terms and to enable Merlin to comply with its contractual and statutory obligations, Merlin will require to process certain Personal Data relating to each Passholder as set out in this Clause 10. This is detailed in a separate Fair Processing Notice which will be provided to the Passholder under separate cover. For further details on how this may apply in practice, the Passholder may contact Merlin using privacy@merlinentertainments.biz. 

Each Passholder will be issued with their own digital Silver Pass and will be required to supply the following data: (a) their first name and surname; (b) their date of birth; (c) their residential address; (d) a contact telephone number; (e) a contact email address; and (f) a photograph which must be a true likeness of the holder, and which must conform to UK passport photo requirements. 

10.2 Each Passholder will be issued with their own digital Silver Pass and, for the avoidance of doubt, will be required to supply the details listed in Term 10.1. The purchaser of an Silver Pass must be 18 years or over (and if purchasing an Silver Pass on behalf of a minor (under 18s) the purchaser confirms that they are a parent or guardian of the minor and are authorised to share the minor's personal data (as set out in Term 10.1). 

10.3 If a guest with disabilities has purchased an Silver Pass and completes a Carer Pass application online, at their own discretion, providing documentation that evidences a disability (for example Entitlement to Disability Living Allowance for children under 16 or DLA/Personal Independent Payments (PIP) for those aged 16-64, either in the form of a letter stating that the benefit has been awarded, or the actual Allowance book; A valid Blue Badge; in the case of visual impairment, a registration card known as the BD8 or a Certificate of Visual Impairment (CVI) or a Nimbus Access Card with the companion/ +1 symbol ), that disabled Passholder shall be entitled to a free digital Carer Silver Pass ("Carer Pass") which enables them to bring their carer into an attraction with them at no additional cost. 

10.4 Carer Pass: A carer pass will be issued with a disabled Passholder's Silver Pass where evidence of the disability has been provided by the relevant Passholder via the online application form and accepted by Merlin. Once documentation has been accepted, Merlin will provide a unique code and link for the Passholder to process their digital Carer Pass. Carer Passes will be valid for the Validity Period, and the Passholder will need to re-apply for a Carer Pass when the Validity Period expires. The "Validity Period" is defined as the shorter of: (i) 12 months; or (ii) the remaining duration of the Annual Pass to which the Carer Pass is linked. For the avoidance of doubt, if the Passholder pays on a monthly basis, the Validity Period will be 12 months unless the Annual Pass is terminated before this period expires, upon such termination the Carer Pass will be immediately deemed invalid. The Carer Pass can be used by any family member, friend or carer of the disabled Passholder who is 14 years or over. Each time a disabled Passholder visits an attraction with a carer, they shall also supply their Carer Pass in order for the carer to be granted entry. If a disabled Passholder has forgotten their Carer Pass and wishes to have a carer present during their visit to an attraction Merlin may, at its sole discretion, issue the carer with a day ticket. The Carer Pass entitles the designated carer admission to the attraction only and does not entitle the designated carer to any other benefit including, but not limited to, privilege packs and their associated contents. The details and photograph associated with the Carer Pass must be that of the disabled Silver Passholder. Use by the Passholder and/or their carer of either the Silver Pass and/or the Carer Pass in breach of these Terms may result in both the Silver Pass and the Carer Pass being revoked without compensation. 

10.5 Ride Access Pass: Whilst an Silver Pass entitles the holder to admission to the attractions, it does not automatically entitle a disabled person who is the holder the right to receive a priority entry pass for the rides ("Ride Access Pass"). Ride Access Passes are issued at the theme park attractions and provides holders a reasonable adjustment to make queueing more accessible for those with a disability or long-term health condition. A Ride Access Pass will be provided at Merlin's discretion where Merlin is satisfied that a Passholder is unable to queue at an attraction, and provided that such Passholder is accompanied by someone aged 14 years or over. The terms and conditions of the Ride Access Pass may vary for each attraction and therefore we recommend visiting the attraction's website to view the terms ahead of your visit. 

11. Fair Processing Notice 

11.1 Merlin Attractions Operations Limited ("Merlin") is a British-based entertainment company, with a registered office at Arbor Building, 16th Floor, 255 Blackfriars Road, London, SE1 9AX, whose business is about creating unique, memorable and rewarding visitor experiences. A list of the attractions and a note of the companies that make up the Merlin group which help to achieve this is available at https://www.merlinentertainments.biz/our-brands/ ("Merlin Group"). Merlin values the privacy of those individuals that it provides Merlin Annual Passes to. This fair processing notice ("Notice") sets out the basis on which Merlin processes and protects the personal data we collect from you in connection with the Merlin Annual Passes. 

11.2 As Merlin is the company which was originally responsible for collecting information about you, it will be the Data Controller and can be contacted using the details set out below. You should be aware that although Merlin is principally responsible for looking after personal data collected in connection with a Merlin Annual Pass, information is likely to be held in databases which can be accessed by other Merlin Group companies, and other entities in the Merlin Group may also be Data Controllers where they control the use or processing of such data. In the context of the Merlin Annual Passes, Merlin will however be the single point of contact for all Merlin Group Data Controllers who can be contacted using the details set out below. 

12. What personal information do we collect from you? 

12.1 In relation to potential, historic individuals and current Passholders, we collect "Personal Information". This refers to information which identifies or is capable of identifying you as an individual. We collect the following data directly from you in the course of administering or promoting our Merlin Annual Passes: Information that you provide when applying for an Silver Pass. Details of any concerns if you contact us with a query or issue. When you complete a survey to tell us how your experience of our attractions was and how we can improve, although you do not have to respond to them. Details of transactions you carry out to purchase an Silver Pass including your credit/debit card details. 

12.2 Your name, address, telephone number and/or email address and any other data fields noted in Term 10.1 in order to contact you with details of your Silver Pass or in the unlikely event that we need to contact you urgently about your Silver Pass. These details are mandatory and failure to provide means that we cannot provide you with an Silver Pass. 

12.3 We comply with principles of "data minimisation", and only collect the types and volume of Personal Information required to achieve the purposes set out in this Notice. 

13. What purposes do we use your personal information for and what is the legal basis? 

13.1 We will use the Personal Information we collect for the purposes of: contacting you in relation to service information, including, but not limited to, information about changes to these Terms, expiry reminders for your Silver Pass; ensuring the security and safety of our attractions as covered by your Silver Pass; and carrying out our obligations arising from any contracts entered into between you and us and ensuring we receive payment as required. We may also send you marketing materials (where we have appropriate permissions) as explained in more detail below. Merlin does not however send marketing materials to any child under the age of 13. 

13.2 We will also need to use your personal data for purposes associated with our legal and regulatory obligations, including in relation to ensuring the health and safety of Passholders at any of our attractions. 

13.3 In the majority of cases, the processing of your personal data will be justified on one of the following bases: (i) it is provided for in the Silver Pass Terms and Conditions, and therefore necessary to give effect to that contract (purposes A and C described above); (ii) it is necessary for us to comply with a legal obligation (purpose B described above); or (iii) it is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms (marketing purposes described below, save where opt-in consent is required by other data protection laws in which case our legal basis shall be your consent for the purpose of GDPR). That legitimate interest is our freedom to operate as a global organisation and to ensure that our attractions are promoted. 

13.4 PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

13.5 Where a Merlin Annual Passholder provides evidence of a disability in accordance with Term 10.3 in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an attraction, the Merlin Annual Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Merlin Annual Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

13.6 Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Merlin Annual Pass in respect of that minor. 

13.7 PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

14. Direct marketing 

14.1 We may use your personal data to send you direct marketing communications about our Silver Pass. This will be in the form of email, post, SMS or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at campaigns@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Silver Pass. 

15. How long do we keep your personal information? 

15.1 We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

16. Who do we share your personal data with? 

16.1 We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

(a) Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Salesforce, Experian Marketing Services; Cheetah Digital; CTI Digital; Merkle; Avius Insight; Zen Desk; and HH Global (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

(b) Social media platforms, including Facebook; 

(c) Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

(d) Solicitors and other professional services firms (including our auditors). 

16.2 Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

17. Transfer of your personal information across borders 

17.1 Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

(a) only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

(b) ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

17.2 You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

18. Protection of your information 

18.1 We have implemented reasonable physical, technical and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction or damage. 

19. Your rights 

19.1 You have the following rights in respect of your personal data: 

(a) Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

(b) Rectification: to rectify inaccurate personal data; 

(c) Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

(d) Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

(e) Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

(f) Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

(g) We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

19.2 To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

(a) We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

(b) We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

(c) We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

(d) Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

20. CONTACT US 

20.1 For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact info@merlinannualpass.co.uk with the subject heading "Exercise of Data Subject Right(s)". 

20.2 If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time. 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Platinum Membership Pass as determined by Merlin. 

26.4 Rides, attractions within an Attraction, and Attractions generally are subject to availability and capacity restrictions. Availability refers to whether tickets, entry slots, reservations or pre-bookings remain available for the relevant date and time. Capacity restrictions relate to the maximum number of guests that an Attraction, ride, experience or area can safely accommodate at any given time. As a result, access may be limited, restricted or unavailable on certain dates or at certain times, including where tickets, reservations or pre-booking allocations have sold out or an Attraction has reached its operational capacity. 

26.5 The Membership Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to selected attractions hosted within (or in connection with) the main Attractions, experiences and events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant attraction, experience, event or service. Any applicable charge will be displayed before you confirm your booking or purchase. Merlin may, in its absolute discretion, add any further restrictions to the list set out in this Term from time to time which shall be applicable to the Membership Pass as determined by Merlin. 

26.6 The Membership Pass will not guarantee immediate entry to any Attraction or any event at any time. At Attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot or pre-book their entry in advance in order to access the Attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of customer (eg based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook. When any Passholder has booked a timeslot (irrespective of Pass type), the Attraction may ask such Passholder to leave the Attraction at the end of their allocated timeslot. 

We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Nitecrest; Merkle; Salesforce; Experian Marketing Services; Cheetah Digital; CTI Digital; Avius Insight; Mediacom; Dash Hudson; Zen Desk; The Royal Mail; UPS; and HH Associates (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

Social media platforms, including Facebook; 

Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

Solicitors and other professional services firms (including our auditors). 

Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

TRANSFER OF YOUR PERSONAL INFORMATION ACROSS BORDERS 

Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. 

For external group transfers, we will either: 

only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

PROTECTION OF YOUR INFORMATION 

We have implemented reasonable physical, technical, and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction, or damage. 

YOUR RIGHTS 

You have the following rights in respect of your personal data: 

Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

Rectification: to rectify inaccurate personal data. 

Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

CONTACT US 

For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact Data.Protection@merlinentertainments.biz with the subject heading "Exercise of Data Subject Right(s)". 

If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Resort Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

Madame Tussauds Blackpool Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Gold Pass as determined by Merlin. 

26.4 Rides, attractions within an Attraction, and Attractions generally are subject to availability and capacity restrictions. Availability refers to whether tickets, entry slots, reservations or pre-bookings remain available for the relevant date and time. Capacity restrictions relate to the maximum number of guests that an Attraction, ride, experience or area can safely accommodate at any given time. As a result, access may be limited, restricted or unavailable on certain dates or at certain times, including where tickets, reservations or pre-booking allocations have sold out or an Attraction has reached its operational capacity. 

26.5 The Membership Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to selected attractions hosted within (or in connection with) the main Attractions, experiences and events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant attraction, experience, event or service. Any applicable charge will be displayed before you confirm your booking or purchase. Merlin may, in its absolute discretion, add any further restrictions to the list set out in this Term from time to time which shall be applicable to the Membership Pass as determined by Merlin. 

26.6 The Membership Pass will not guarantee immediate entry to any Attraction or any event at any time. At Attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot or pre-book their entry in advance in order to access the Attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of customer (e.g. based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook.  When any Passholder has booked a timeslot (irrespective of Pass type), the Attraction may ask such Passholder to leave the Attraction at the end of their allocated timeslot. 

26.7 A Gold Membership Passholder is entitled to up to three pre-books, per attraction, at any one time. 

26.8 A Membership is only valid for use as a Standard London Eye ticket at the London Eye. A Membership may not be used for any of the following: 

26.8.1 Admission on to the London Eye River Cruise; 

26.8.2 Pre-booked capsules; 

26.8.3 Private capsules; 

26.8.4 Civil ceremonies or weddings; 

26.8.5 Champagne Experience; 

26.8.6 Themed seasonal tickets; or 

26.8.7 Packages, such as restaurants, hotels, theatre, and combination tickets. 

26.9 The management of the relevant Attraction, acting reasonably, reserves the right to refuse admission or to refuse to allow pre-booking, at any time and for any reason including, but not limited to, the Attraction being at full capacity. 

We may also send you marketing materials (where we have appropriate permissions) as explained in more detail below. Merlin does not however send marketing materials to any child under the age of 13. 

We will also need to use your personal data for purposes associated with our legal and regulatory obligations, including in relation to ensuring the health and safety of Passholders at any of our Attractions. 

In the majority of cases, the processing of your personal data will be justified on one of the following bases: (i) it is provided for in the Merlin Gold Monthly Membership Pass Terms and Conditions, and therefore necessary to give effect to that contract (purposes A and C described above); (ii) it is necessary for us to comply with a legal obligation (purpose B described above); or (iii) it is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms (marketing purposes described below, save where opt-in consent is required by other data protection laws in which case our legal basis shall be your consent for the purpose of GDPR). That legitimate interest is our freedom to operate as a global organisation and to ensure that our Attractions are promoted. 

PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

Where a Merlin Gold Monthly Membership Passholder ("Membership Passholder") provides evidence of a disability in accordance with these terms in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an Attraction, the Membership Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Membership Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Membership in respect of that minor. 

PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

DIRECT MARKETING 

We may use your personal data to send you direct marketing communications about our Membership. This will be in the form of email, post, SMS, or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at dataprotection@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Membership.  

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION? 

We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. 

Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. 

We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

WHO DO WE SHARE YOUR PERSONAL DATA WITH? 

We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Nitecrest; Merkle; Salesforce; Experian Marketing Services; Cheetah Digital; CTI Digital; Avius Insight; Mediacom; Dash Hudson; Zen Desk; The Royal Mail; UPS; and HH Associates (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

Social media platforms, including Facebook; 

Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

Solicitors and other professional services firms (including our auditors). 

Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

TRANSFER OF YOUR PERSONAL INFORMATION ACROSS BORDERS 

Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

PROTECTION OF YOUR INFORMATION 

We have implemented reasonable physical, technical, and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction, or damage. 

YOUR RIGHTS 

You have the following rights in respect of your personal data: 

Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

Rectification: to rectify inaccurate personal data. 

Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

CONTACT US 

For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact Data.Protection@merlinentertainments.biz with the subject heading "Exercise of Data Subject Right(s)". 

If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Resort Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

Madame Tussauds Blackpool Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

Merlin may, at any time, in its absolute discretion, add any further exclusions which shall be applicable to the Premium Pass as determined by Merlin. 

26.4 Rides, attractions within an Attraction, and Attractions generally are subject to availability and capacity restrictions. Availability refers to whether tickets, entry slots, reservations or pre-bookings remain available for the relevant date and time. Capacity restrictions relate to the maximum number of guests that an Attraction, ride, experience or area can safely accommodate at any given time. As a result, access may be limited, restricted or unavailable on certain dates or at certain times, including where tickets, reservations or pre-booking allocations have sold out or an Attraction has reached its operational capacity. 

26.5 The Membership Pass is subject to additional charges in certain circumstances. These may include charges for parking, entry to selected attractions hosted within (or in connection with) the main Attractions, experiences and events, reservation or pre-booking fees, and other optional add-ons. Charges vary by attraction, product, date and availability and may range from no charge to the full advertised price of the relevant attraction, experience, event or service. Any applicable charge will be displayed before you confirm your booking or purchase. Merlin may, in its absolute discretion, add any further restrictions to the list set out in this Term from time to time which shall be applicable to the Membership Pass as determined by Merlin. 

26.6 The Membership Pass will not guarantee immediate entry to any Attraction or any event at any time. At Attractions or events which allocate individual time slots for entry or where pre-booking is required, Merlin Passholders are required to book an available time slot or pre-book their entry in advance in order to access the Attraction or an event, otherwise they will not be permitted entry. Please note that all time slots are subject to availability, and that there may be different allocations of time slots for different categories of customer (e.g. based on ticket or pass type), so early booking is recommended. Passholders are able to book an available time slot online by registering an account at www.merlinannualpass.co.uk/prebook.  When any Passholder has booked a timeslot (irrespective of Pass type), the Attraction may ask such Passholder to leave the Attraction at the end of their allocated timeslot. 

26.7 A Premium Membership Passholder is entitled to up to three pre-books, per attraction, at any one time. 

26.8 A Membership is only valid for use as a Standard London Eye ticket at the London Eye. A Membership may not be used for any of the following: 

26.8.1 Admission on to the London Eye River Cruise; 

26.8.2 Pre-booked capsules; 

26.8.3 Private capsules; 

26.8.4 Civil ceremonies or weddings; 

26.8.5 Champagne Experience; 

26.8.6 Themed seasonal tickets; or 

26.8.7 Packages, such as restaurants, hotels, theatre, and combination tickets. 

26.9 The management of the relevant Attraction, acting reasonably, reserves the right to refuse admission or to refuse to allow pre-booking, at any time and for any reason including, but not limited to, the Attraction being at full capacity. 

We may also send you marketing materials (where we have appropriate permissions) as explained in more detail below. Merlin does not however send marketing materials to any child under the age of 13. 

We will also need to use your personal data for purposes associated with our legal and regulatory obligations, including in relation to ensuring the health and safety of Passholders at any of our Attractions. 

In the majority of cases, the processing of your personal data will be justified on one of the following bases: (i) it is provided for in the Merlin Premium Monthly Membership Pass Terms and Conditions, and therefore necessary to give effect to that contract (purposes A and C described above); (ii) it is necessary for us to comply with a legal obligation (purpose B described above); or (iii) it is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms (marketing purposes described below, save where opt-in consent is required by other data protection laws in which case our legal basis shall be your consent for the purpose of GDPR). That legitimate interest is our freedom to operate as a global organisation and to ensure that our Attractions are promoted. 

PLEASE NOTE: If we have previously told you that we were relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis unless we have said that in this Policy. 

Where a Merlin Premium Monthly Membership Passholder ("Membership Passholder") provides evidence of a disability in accordance with these terms in order to apply for a Carer Pass or Ride Access Pass or in the event that a health and safety incident occurs at an Attraction, the Membership Passholder acknowledges that Merlin will be collecting special categories of personal data (e.g. health information regarding a disability, impairment or injury). Merlin shall only process such special categories of data where necessary to perform the contract, and where the Membership Passholder has consented to providing such data or where Merlin is relying on a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR. Where possible, Merlin shall seek to minimise the collection and use of such sensitive personal data, and shall ensure that appropriate safeguards are in place to protect such special categories of personal data. 

Merlin only collects special categories of personal information about individuals under the age of 13 where the parent or guardian has provided "consent" on behalf of the relevant minor while purchasing a Membership in respect of that minor. 

PLEASE NOTE. If you provide your explicit consent to allow us to process your special categories of data, you can withdraw your consent to such processing at any time. However, you should be aware that if you choose to withdraw your consent we will tell you more about the possible consequences, including if this means that certain services (in particular where you have applied for a Carer Pass) can no longer be provided). 

DIRECT MARKETING 

We may use your personal data to send you direct marketing communications about our Membership. This will be in the form of email, post, SMS, or targeted online advertisements. Where we, or any members of the Merlin Group, require explicit opt-in consent for electronic direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR as further detailed above. You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at dataprotection@merlinentertainments.biz. We will keep a suppression list to ensure you don't receive further marketing unless you opt-in again, but we will still send you service messages - e.g. details about attraction opening times or updates the terms linked to your Membership.  

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION? 

We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. 

Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. 

We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

WHO DO WE SHARE YOUR PERSONAL DATA WITH? 

We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Nitecrest; Merkle; Salesforce; Experian Marketing Services; Cheetah Digital; CTI Digital; Avius Insight; Mediacom; Dash Hudson; Zen Desk; The Royal Mail; UPS; and HH Associates (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

Social media platforms, including Facebook; 

Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

Solicitors and other professional services firms (including our auditors). 

Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

TRANSFER OF YOUR PERSONAL INFORMATION ACROSS BORDERS 

Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

PROTECTION OF YOUR INFORMATION 

We have implemented reasonable physical, technical, and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction, or damage. 

YOUR RIGHTS 

You have the following rights in respect of your personal data: 

Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

Rectification: to rectify inaccurate personal data. 

Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

CONTACT US 

For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact Data.Protection@merlinentertainments.biz with the subject heading "Exercise of Data Subject Right(s)". 

If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority. 

December: 19th, 25th, 26th, 27th 

2027: 

February: 13th, 14th 

March: 28th, 29th 

April: 1st, 2nd & 3rd 

May: 1st, 2nd, 3rd, 29th, 30th & 31st 

June: 3rd, 4th & 5th 

July: 17th, 24th & 31st  

August: 7th, 14th, 21st, 28th, 29th & 30th  

October: 2nd, 9th, 16th, 23rd, 24th, 28th, 29th, 30th & 31st 

November: 5th, 6th & 7th  

December: 26th & 27th 

The Silver Pass is subject to the operating calendars of each Attraction. Please check individual Attraction opening and closing dates on the relevant Attraction's website as outline below. Please note that not all Attractions are open all year. 

Alton Towers Opening Times 

Chessington World of Adventures Opening Times 

LEGOLAND Windsor Resort Opening Times 

Thorpe Park Resort Opening Times 

The London Eye Opening Times 

Shrek’s Adventure London Opening Times 

Madame Tussauds London Opening Times 

The London Dungeon Opening Times 

SEA LIFE London Opening Times 

Warwick Castle Opening Times 

Cadbury World Opening Times 

SEA LIFE Birmingham Opening Times 

LEGOLAND Discovery Centre Birmingham Opening Times 

SEA LIFE Manchester Opening Times 

LEGOLAND Discovery Centre Manchester Opening Times 

Madame Tussauds Blackpool Opening Times 

SEA LIFE Blackpool Opening Times 

The York Dungeon Opening Times 

The Edinburgh Dungeon Opening Times 

SEA LIFE Brighton Opening Times 

SEA LIFE Great Yarmouth Opening Times 

SEA LIFE Hunstanton Opening Times 

SEA LIFE Loch Lomond Opening Times 

SEA LIFE Scarborough Opening Times 

SEA LIFE Weymouth Opening Times 

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION? 

We will retain your personal data for as long as is reasonably necessary for the purposes listed above. In particular, where there has been no interaction from a Passholder (e.g. a purchase, newsletter sign up), a record will be archived after 2 years and deleted after 6 years. 

Where we are required to do so to meet legal, regulatory, tax or accounting requirements, we will retain your personal data for longer periods of time, but only where permitted to do so, including so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a possibility of legal action relating to your personal data or dealings. 

We maintain a data retention policy which we apply to records in our care. Where your personal data is no longer required and we do not have a legal requirement to retain it, we will ensure it is either securely deleted or stored in a way such that it is anonymised and the Personal Data is no longer used by the business. 

WHO DO WE SHARE YOUR PERSONAL DATA WITH? 

We share data with other Merlin Group companies in order to carry out the purposes outlined above. We also share Personal data with third parties, which include: 

Service Providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities, such as Nitecrest; Merkle; Salesforce; Experian Marketing Services; Cheetah Digital; CTI Digital; Avius Insight; Mediacom; Dash Hudson; Zen Desk; The Royal Mail; UPS; and HH Associates (formerly Adare International.) Third parties that act as data processors are required to act only on our instructions as is necessary to perform services on our behalf and are required to comply with applicable legal requirements; 

Social media platforms, including Facebook; 

Regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world; and 

Solicitors and other professional services firms (including our auditors). 

Furthermore, if required, we may disclose Personal Information in response to official government or regulatory requests; to law enforcement authorities to prevent physical harm or prevent or detect crime; or in the event of merger or acquisition. 

TRANSFER OF YOUR PERSONAL INFORMATION ACROSS BORDERS 

Some entities in the Merlin Group, with whom we share your data, and our service providers who have access to your personal data, are located outside the European Union. We will always take steps to ensure that any international transfer of information is carefully managed to protect your rights and interests, in particular for internal group transfers we have in place an intra group data transfer agreement which incorporates the EU Model Clauses pursuant to Article 46(2) of the GDPR. For external group transfers, we will either: 

only transfer your personal data to countries which are recognised as providing an adequate level of legal protection in accordance with Article 45 of the GDPR; or 

ensure that transfers outside the European Union are subject to an appropriate legal safeguard - for example, the EU Model Clauses pursuant to Article 46(2) of the GDPR and/or the EU - U.S. Privacy Shield for the protection of personal data transferred to the US (for further details, please see https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/eu-us-privacy-shield_en). 

You have a right to ask us for more information about the safeguards we have put in place in relation to any data transfer agreement under which your personal data is transferred. Any data transfer agreement made available to you may be redacted for reasons of commercial sensitivity. 

PROTECTION OF YOUR INFORMATION 

We have implemented reasonable physical, technical, and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction, or damage. 

YOUR RIGHTS 

You have the following rights in respect of your personal data: 

Access: to obtain a copy of your personal data together with information about how and on what basis that personal data is processed; 

Rectification: to rectify inaccurate personal data. 

Right to be Forgotten: to erase your personal data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed; 

Restriction: to restrict processing of your personal data where: (a) the accuracy of the personal data is contested; (b) the processing is unlawful but you object to the erasure of the personal data; (c) we no longer require the personal data for the purposes for which it was collected, but it is required for the establishment, exercise or defence of a legal claim; 

Objection: to challenge processing which we have justified on the basis of a legitimate interest; 

Portability: to obtain a portable copy of your personal data, or to have a copy transferred to a third party controller; and 

We do not carry out automated decision making which would trigger Article 22, but if we do in the future, we will notify you of this and set out your related rights. 

To exercise your rights you can contact us as set out below. Please note the following if you do wish to exercise these rights: 

We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request. 

We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. 

We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly. 

Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege. 

CONTACT US 

For changes, such as modifying your Personal Information where it is no longer accurate, and to exercise any of your rights, please contact Data.Protection@merlinentertainments.biz with the subject heading "Exercise of Data Subject Right(s)". 

If you have a complaint about how we have handled your Personal Information you may contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with your national data protection supervisory authority at any time. In the UK, the supervisory authority for data protection is the ICO (https://ico.org.uk/). We do ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority.