Save up to 20% on food, drink and retail purchases!
A valid Standard, Premium, Gold or Platinum Merlin Annual Pass entitles the holder to savings of up to 20% off food, drink and retail purchases at participating locations.
How to redeem this perk:
To receive this discount, you must hand your valid Merlin Annual Pass ID card to a member of staff at the outlet prior to paying. Please note that you will only receive up to 10% off CBeebies, Dreamworks, Gruffalo and LEGO items and some products may not qualify for discount or may have a reduced discount; the offer is also not available for products which already have a discount applied.
- Our Attractions
- Gold Pass - Platinum Pass - Standard Pass - Premium Pass
Alton Towers Resort
Chessington World Of Adventures Resort
LEGOLAND® Windsor Resort
THORPE PARK Resort
SEA LIFE London
National SEA LIFE Centre Birmingham
SEA LIFE Manchester
SEA LIFE Blackpool
SEA LIFE Brighton
SEA LIFE Weymouth Adventure Park
SEA LIFE Great Yarmouth
SEA LIFE Sanctuary Hunstanton
SEA LIFE Scarborough
SEA LIFE Loch Lomond
SEA LIFE Bray
Madame Tussauds London
Madame Tussauds Blackpool
The London Dungeon
The Blackpool Tower Dungeon
The York Dungeon
The Edinburgh Dungeon
LEGOLAND® Discovery Centre Birmingham
LEGOLAND® Discovery Centre Manchester
The London Eye
The Blackpool Tower
How to redeem this discount on the attraction's online shop:
To redeem the offer you will simply need to enter the first 7 digits of your Pass ID number in the Discount field when checking-out.
To redeem the offer you will simply need to enter the first 7 digits of your Pass ID number in the Discount field when checking-out. Why not delight someone (or yourself) with a Shrek-tacular surprise!
Terms & Conditions
Up to 20% off retail at attractions (excluding Shrek’s Adventure London, LEGOLAND Windsor Resort and LEGOLAND Discovery Centre Manchester - only up to 10% off for CBeebies, Dreamworks, Gruffalo and LEGO items and some products may not qualify for discount or may have a reduced discount; the offer is also not available for products which already have a discount applied).
A saving of up to 20% will be offered to valid Merlin Annual Passholders in participating shops and restaurants at Merlin Entertainments Group attractions in the UK. A 10% saving will apply on retail purchases made in LEGOLAND Windsor shops and at LEGOLAND Discovery Centre Manchester.
To receive the saving, you must hand your valid Merlin Annual Pass ID card to a member of staff at the outlet prior to paying.
The saving will be calculated on the total cost of the goods purchased.
This offer excludes cigarettes, gift vouchers, stamps, top-ups, tickets/passes, items that have already been discounted and selected special lines.
The saving is not available in branded outlets such as, but not limited to, KFC, Burger King and Café Nero.
The saving is not valid on the Merlin Annual Pass Drink Capsule, or any other exclusive Merlin Annual Passholder products/merchandise that may become available from time-to-time.
The saving cannot be used in conjunction with other offers or sale/discounted items and is only applicable to full-priced products.
Whilst we endeavour to make the saving available at as many locations as possible, some carts, stands and stalls are excluded. The saving does not apply to games and concessions.
The saving is not available on transactions made at the LEGOLAND Windsor Resort Hotel.
The saving is not available on LEGO ‘Hard to Find’, LEGO Ideas and LEGO Architecture ranges.
The saving is available on transactions up to the value of £100.
We may from time to time analyse your purchase and spending data. This is confidential and will not be made available to external companies, and will only be available to the Merlin Entertainments Group.
The saving is only available to guests with a valid Merlin Annual Pass and will only be given to the named and photographed Passholder presents their valid ID card. The saving cannot be used by anyone else. Misuse will result in a Merlin Annual Pass ID card from being withheld without compensation.
Copied, damaged, lost, stolen or expired Merlin Annual Passes will not be accepted.
The offer is valid until 31/12/2021, subject to the attraction operating calendars.
This offer is subject to availability and may be withdrawn, amended or suspended at any time.
The decision of the attraction management team is final.
Promoter: Merlin Entertainments Group