Up to 20% off Shopping & Dining

How to redeem this perk:

To receive this discount, you must hand your valid Merlin Annual Pass ID card or Digital Pass to a member of staff at the outlet prior to paying.

Where does my discount apply?

For all Merlin-branded products, Gold & Platinum Passholders will receive up to 20% discount. We also work with partner IPs, where Gold & Platinum Passholders can receive 10% discount. Partner products where Passholders receive 10% off as follows:

LEGO, CBeebies, DreamWorks. Magic Light (Gruffalo, Zog, Room on the Room), Peppa Pig, PAW Patrol, Minecraft, Sony (Jumanji & Ghostbusters), Lionsgate (Saw), David Walliams, Marvel, Star Wars, Paddington Bear, Doctor Who, Cocomelon & Elmer.

Terms & Conditions

Up to 20% off retail at attractions for all Merlin-branded products for Gold & Platinum Passholders.

 We also work with partner IPs, where Gold & Platinum Passholders can receive 10% discount. Partner products where Passholders receive 10% off as follows:

LEGO, CBeebies, DreamWorks. Magic Light (Gruffalo, Zog, Room on the Room), Peppa Pig, PAW Patrol, Minecraft, Sony (Jumanji & Ghostbusters), Lionsgate (Saw), David Walliams, Marvel, Star Wars, Paddington Bear, Doctor Who, Cocomelon & Elmer.

To receive the saving, you must hand your valid Merlin Annual Pass ID card to a member of staff at the outlet prior to paying.

The saving will be calculated on the total cost of the goods purchased.

This offer excludes cigarettes, gift vouchers, stamps, top-ups, tickets/passes, items that have already been discounted and selected special lines.

The saving is not available in branded outlets such as, but not limited to, KFC.

The saving is not valid on the Merlin Annual Pass Drink Capsule, or any other exclusive Merlin Annual Passholder products/merchandise that may become available from time-to-time.

The saving cannot be used in conjunction with other offers or sale/discounted items and is only applicable to full-priced products.

Whilst we endeavour to make the saving available at as many locations as possible, some carts, stands and stalls are excluded. The saving does not apply to games and concessions.

The saving is not available on transactions made at the LEGOLAND Windsor Resort Hotel.

The saving is not available on LEGO ‘Hard to Find’, LEGO Ideas and LEGO Architecture ranges.

The saving is available on transactions up to the value of £100.

We may from time to time analyse your purchase and spending data. This is confidential and will not be made available to external companies, and will only be available to the Merlin Entertainments Group.

The saving is only available to guests with a valid Merlin Annual Pass and will only be given to the named and photographed Passholder presents their valid ID card. The saving cannot be used by anyone else. Misuse will result in a Merlin Annual Pass ID card from being withheld without compensation.

Copied, damaged, lost, stolen or expired Merlin Annual Passes will not be accepted.

This offer is subject to availability and may be withdrawn, amended or suspended at any time.

The decision of the attraction management team is final.

Promoter: Merlin Entertainments Group